Tucson, AZ, March 11, 2010 --(PR.com
)-- National Self Storage, Inc. (NSS) is pleased to announce an innovative new partnership with Yellowbook, a national leader in local internet search. Using Yellowbook’s WebReach and Elite Level SEO services, the partnership will provide a comprehensive internet marketing campaign including search engine optimization and pay per click advertising, designed to drive leads to www.nationalselfstorage.com and improve overall website performance.
Focusing on the thirty-three geographic NSS locations, the Yellowbook program will incorporate relevant search terms and target prospective customers searching online within a file mile radius of each facility. Potential customers searching, for example, for ‘Tucson Storage’ within 5 miles of the NSS Tucson location on search engines such as Google, Yahoo! and Bing will be targeted to receive an ad with a link to the NSS website. The campaign has been structured to drive traffic for both NSS-branded and non-NSS-branded clients. And, once prospective customers land on the NSS website, they are just 2 clicks from finding a location with a map and photos of the facility.
This comprehensive online initiative with Yellowbook began on March 1, 2010.
In addition to the partnership with the Yellow Book, NSS has also joined the online self storage directory www.StorageFront.com. This company also directs a large amount of advertising dollars through Google and is ranked very high in its “pay per click” placement amongst common storage related search terms. Tenants are able to make unit reservations at all NSS facilities through this site. www.StorageFront.com includes call tracking for each facility as well as .mp3 recordings of all calls placed to the tracking numbers which are emailed directly to the NSS corporate office for training and review.
As a part of its management services, NSS includes marketing programs at a fraction of what it would cost smaller self storage operators. Due to the continually declining popularity of traditional advertising media, NSS has been reallocating marketing budgets to favor more modern marketing techniques. “We are redirecting these budgeted funds to increase the presence of our facilities on the internet,” notes NSS President Robert Schoff, “The switch to the internet optimization and other marketing projects should have a minimal effect on our 2010 advertising and other marketing budgets.”
Professional self storage management is critically important, now more than ever. Unless individual operators have the economies of scale and modern techniques of a larger operator, survival today is much more difficult.
National Self Storage Management, Inc. is a privately held Arizona Corporation with their corporate office located in Tucson, AZ. They are licensed Arizona Real Estate Brokers and have been providing consulting and management services for the self storage industry for over 35 years. Should you have any questions about this campaign or any other services; you can contact National Self Storage by calling 520 577-9777 or by visiting their website at www.nationalselfstorage.com.