Carlsbad, CA, March 11, 2010 --(PR.com
)-- Mellace Family Brands, a snack food innovator known for a diverse product line that includes tree nuts, peanuts, snack mixes, and enrobed chocolate items, today announced a new partnership with Body By Jake Global, a company that inspires millions of people from around the world to get fit.
“At Body By Jake Global, we are always looking for innovative products to help people lead healthier lives,” said Jake Steinfeld, founder and CEO of Body By Jake Global. “The Mellace Family Brands’ Snacktrition line of snack foods are great tasting, healthy for you, and a smart choice for your entire family. We look forward to bringing attention to these great products and working with Mellace Family Brands to promote healthy snacking.”
“We share a passion for helping people,” said Mike Mellace, chief executive officer, Mellace Family Brands. “Both Mellace Family Brands and Body By Jake Global are committed to improving lives and so we saw a natural fit together. Jake Steinfeld is a fitness industry icon who has dedicated his life to promoting healthy living. And you could say Mellace Family Brands has done the same. From the support we provide to growers to enhance their quality of life, to the pledge we have made as a company to social responsibility, to the time we spend in R&D improving how our snack foods are prepared for a healthier and tastier outcome – we think our passion is evident.”
Jake Steinfeld will make an appearance at Mellace Family Brands Booth #4174 at the upcoming Natural Products Expo West on Friday, March 12 where the Snacktrition line of products will be on display featuring the Body By Jake Global Approved For You seal. Snacktrition was launched in 2008 to encourage positive snacking. These products offer a terrific way to satisfy hunger while delivering some of the critical vitamins and nutrients a body needs. Snacktrition products are health-baked through a simple oven-roasting process developed to provide less fat and a more natural and flavorful crunch compared to traditional oil-roasted varieties.
About Body By Jake Global and Jake Steinfeld
Body By Jake Global has carved a unique position in the world of entertainment and health, inspiring millions of people from around the world to get fit. Achieving over 25 years of satisfying consumer demand with innovative content, media, and consumer products, the Body By Jake name is recognized globally by people who associate the trademark and Jake's personality with quality, fitness, and healthy living. Led by Jake Steinfeld, one of the fitness industry’s reigning icons, Body By Jake Global continues to develop successful products and businesses. In 2006, Jake launched ExerciseTV, the first fitness-on-demand television network, in partnership with Comcast, New Balance and Time Warner; the network is currently available in 37 million homes in the United States and online at www.exercisetv.tv. In 2005, he was appointed by Governor Arnold Schwarzenegger to serve as Chairman of the California Governor’s Council on Physical Fitness and Sports, with the mission of establishing California as the nation’s first “Fitness State.” Jake is also the founder of Major League Lacrosse (MLL), the nation’s first professional outdoor lacrosse league, with teams in top DMA’s around the country and televised on ESPN2. Jake created his Don’t Quit!® Foundation to support and educate the youth of America about the value of physical fitness by providing state of the art fitness centers in inner city middle and high schools. Please visit www.bodybyjake.com for more information.
About Mellace Family Brands
Mellace Family Brands is a snack food innovator that produces the highest quality and most desirable products using unique processes and recipes. The company’s 42,000 square foot state-of-the-art facility located in Carlsbad, California, manufactures a diverse product line that includes kosher tree nuts, peanuts, snack mixes, and enrobed or panned chocolate items. These products have propelled the company’s growth, placing it on the Inc. 5000 list and earning its founder Entrepreneur of the Year award recognitions from both the Carlsbad Chamber of Commerce and Ernst & Young (as finalist for San Diego) in 2007. Since its founding in 2001, Mellace Family Brands has made social responsibility a top priority. Through the Mama Cares Foundation, the company has provided assistance to many individuals, families and organizations in need. Please visit www.mellacefamilybrands.com and www.mamacares.org for more information.