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Vollara Announces Vice President of Marketing

Dallas, TX, March 11, 2010 --( Vollara, LLC., a global leader in direct sales of natural health products and one of the world’s most inspired home business opportunities proudly announces the hiring of Erin Bender as the company’s Vice President of Marketing and Communications.

Ms. Bender joins Vollara with a successful track record over twenty years in marketing, communications, strategic planning and IT, among other things. Most recently she was the Chief Product Officer for W2WLink Media, an online social network dedicated to professional women’s development. Ms. Bender’s prior experience also includes multiple in-house executive and consulting roles with BeautiControl, Inc., a business unit of Tupperware Brands, where she spent ten years helping to define and execute a successful effort focused on e-business, marketing and international development.

“Erin Bender is one of those Dream Team type of people that any company would be honored to have,” said Joseph P. Urso, Chairman and CEO of Vollara. “She not only shares our values and high standards of work ethic, she brings to Vollara a level of experience and professionalism that falls right in line with our goal to be the best. Erin’s expertise in marketing, field communication and direct sales will help propel Vollara towards its goals.”

Ms. Bender will manage and oversee all of the company’s marketing and field communication efforts as well as serve on several cross-departmental committees.

About Vollara

Vollara, which is derived from the Latin verb “to fly”, is a newly-formed subsidiary under the umbrella of Aerus Holdings LLC. Our parent company has a rich 80-year history dating back to Electrolux, USA, a company known for excellence in its technology, unmatched service, and endless accomplishments. Its products have been honored in the Smithsonian and its satisfied customers number over 50 million.

Contact Information
Mike Magolnick/Sr Dir of Brand Mgmt

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