Durham, NC, March 12, 2010 --(PR.com
)-- InsightOut Marketing, the brainchild of Larry Herst, announces a new, state of the art community building system based on developing insights from an organization’s personnel and best customers and weaving them into a compelling story to attract referral clients and affiliates. Insight is the key to the system’s success and comes from Herst’s decades of experience in marketing professional service organizations. The system is organic and dynamic and uses email, Facebook and Twitter as platforms for attracting community members with the same world view as the client organization.
InsightOut Marketing distills the teachings of Seth Godin, including his newest book, Linchpin, Robert Cialdini, including his seminal book, Influence, and Chip and Dan Heath and their book, Made to Stick, among others who are pushing the frontier of ethical, permission marketing based on natural human behavior. Taking real-time learning from Herst’s volunteer work with the Duke University Tennis Program, InsightOut Marketing has made recent proposals to Tennis Corporation of America’s Midtown Athletic Clubs and the Academia Sanchez-Casal at the Naples Tennis Club and Resort.
Larry Herst is an MBA and lawyer and has had success as a partner in law firms, managing companies and as an entrepreneur. “Success in my career, no matter what the organization, has come from focusing on marketing and sales. My passion is to study state of the art marketing theory and practice and implement it in a way that expresses an organization’s desire and ability to satisfy the needs of the customer connecting people and ideas,” says Herst.