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Paul MacPherson Launched Gives Free Advice to Gen-X on How to Establish Their Own Online Personal Brand.

Toronto, Canada, March 12, 2010 --( In the most competitive job market since the Great Depression, aspiring author, writer, blogger and self professed adventure capitalist, Paul MacPherson has launched a website filed with advice to help Gen-X build their own personal brand at The site went live today.

"I wanted to demonstrate through down to earth advice and examples how Gen-Xers can build their own brands online," MacPherson said. The site will be a central part of his personal mission to help fellow Gen-Xers harness the power of the internet to propel their careers forward.

"As a perspective author, with my first book due out in June, I knew I will be searched online, and I knew my Google results didn’t accurately represent me." MacPherson said. "So I set out to change that, and realized other Gen-Xers could benefit from what I have learned." You can see what he has learned at


About Paul MacPherson:

Paul MacPherson is no stranger on the internet running various successful web properties in the past. He has over eight years experience on the internet and twenty years experience working within the high tech community in various post and pre-sales technical roles.


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