Mumbai, India, March 13, 2010 --(PR.com
)-- Balaji Motion Pictures has teamed up with the entertainment pioneers Lehren Entertainment for the digital/online promotion of their upcoming release ‘Love Sex Dhoka’. Lehren Entertainments Digital platform www.lehren.tv is one of the media partners for the Film.
www.Lehren.tv is a leading Online Video Portal which has the Unlimited and Exclusive Entertainment content. The website consists of Blogs, Movie Reviews, Movie Promos, Gossips and all other entertainment content from Bollywood. It’s exclusive Bollywood Content and Host of Innovative Features Lure you to keep coming back for more.
Director Dibakar Banerjee, who has made India's first digital film with 'Love, Sex aur Dhokha', says the idea of making a movie on "voyeurism" came from the infamous DPS MMS scandal.The director, however, said his film is not just about the incident but rather depicts the intrusion of cameras in everyday life.
"The film is not just about the MMS scandal but shows what happens before it. It is about love in our real life and love in Bollywood. It is about what media makes of spy camera investigations," he said.
This association will be the first digital marketing initiative taken by Lehren Entertainment and it will be part of Lehren Initiative.
Indranil Maitra, Vice President – Digital, Lehren Entertainment also mentioned: “It’s really great to be associated with a film which is so appropriate to our business. It’s India’s first digital film. We, Lehren is the pioneer in the entertainment business and now getting stronger on Digital Platform. We are looking for more such alliances.”
About Lehren Entertainment Private Limited (LEPL)
Lehren Entertainment Private Limited (LEPL) was incorporated in December 2005 to carry on various media businesses. Even though LEPL, as a company, has been in existence for approx 4 years, Lehren as a brand and a media house has been around for more than 22 years. It is easily the most recognized and remembered brand among Entertainment production houses and audiences all over.