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The Critical Thinking Co.

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“Building Thinking Skills® Beginning” Wins iParenting Media Award

The Critical Thinking Co.™ continues its award-winning tradition with another 2010 iParenting Media Award.

Seaside, CA, March 13, 2010 --( The Critical Thinking Co.TM proudly announces its second 2010 product award. iParenting Media Awards selected Building Thinking Skills® Beginning (for ages 3-4) out of hundreds of other educational titles for its unique emphasis on pre-reading and early critical thinking skills.

Building Thinking Skills® Beginning provides fun, highly effective and engaging reasoning activities to improve the vocabulary, pre-reading, pre-writing, math, logic, spatial, and auditory processing skills of preschoolers. It teaches children to use organized analysis instead of guesswork to solve problems as it develops critical thinking skills necessary for success in reading, math, writing, and science. The title may be used as a complete critical thinking curriculum to prepare young minds for preschool academics. The book uses colorful, easy-to-understand scaffolding activities, sequenced in small steps, many game-like, and solvable in a short period.

Michael Baker, The Critical Thinking Co.™ president and CEO said, “Educators used to believe that intelligence was predetermined, but today we know it's not. The ability to focus on detail, synthesize information, to make inferences, manage lots of information, to plan and reason – these skills are not dependent on age or ancestry. We’ve found the sooner individuals fall in love with thinking and problem-solving, the greater their confidence to succeed in school and in life, which is why we developed this preschool edition.”

In a published study, the total gifted population doubled at a school in North Carolina after 4-month trial using the Building Thinking Skills® books. The award-winning series provides a comprehensive approach to cognitive skill development to help unlock the learning potential in each student. The Building Thinking Skills® Beginning book combines decades of proven clinical and pedagogical techniques with engaging and colorful thinking-based activities infused into core subject areas. It's cross-curricular cross-training for the whole brain.

“The book repetitively teaches skills to young children and keeps children interested while reinforcing problem-solving skills,” said one iParenting Media Reviewer. Another reviewer added, “The book gave parents an idea what their children needed extra concentration on.”

iParenting reviewers are a diverse set of parents, experts, licensed childcare centers and schools nationwide. These carefully chosen individuals examine books with a sharp eye toward applicable tools for education in the home and classroom., a Disney Internet Group media property, is a premier media site focused on parents. iParenting Media’s Award Program provides a credible and objective method of determining the best products and is dedicated to informing, inspiring, and uniting the parenting community.

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Pricing and Availability
The retail price of Building Thinking Skills® Beginning for ages 3-4 is $32.99. The award-winning title is now available and can be purchased at more than 1,800 specialty teacher and home-schooling retail stores, by calling 1-800-458-4849, or by visiting

Contact Information
The Critical Thinking Company
Nile Duppstadt
Robert Owen, Kyle Brandow

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