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Reliance Jewels’ Second Outlet in Ahmedabad

Mumbai, India, March 14, 2010 --( Reliance Jewels has launched a second store in Ahmedabad on 9th March 2010. As per the company release, it is the seventeenth store of Reliance Jewels, the jewellery specialty format of Reliance Retail Ltd (RRL).

The range being offered by this Reliance Jewels outlet includes designs from Gujarat, Punjab and Bengal, besides bridal and temple jewellery. Furthermore, the Karatmeter available at the store allows customers to check the purity of gold, thereby making the process transparent and customer-friendly.

President and Chief Executive – Lifestyle, Mr. Bijou Kurien, said Reliance Jewels will give a special introductory offer for a limited period to its customers at the new store by charging up to Rs 100 a gram less in case of gold jewellery and up to 100% off on diamond jewellery-making charges.

Reliance Jewels, a the jewellery format of RRL., subsidiary of Reliance Industries Ltd, opened its first store in 2007 and now operates 17 stores across India. They seem to focus on store network and roll out and have chosen prime locations in cities such as Bangalore, Ahmedabad, Hyderabad, Gurgaon, Ludhiana, New Delhi and Mumbai for their outlets thus far.

Reliance Jewels offers Kolkota filigree, Rajkot minakari jewellery, kundan from Jaipur, temple jewellery from Kerala, and jadau from Amritsar in 100 percent BIS Hallmarked gold jewellery and stunning pieces of diamond jewellery. The store provides more than 10,000 exclusive variations of jewellery designs including traditional Amritsari jadau, Ruby and emerald collections and displays a huge range of modern and antique designer collections to give world-class experience to its customers.

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Rajiv Sharma

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