Seasoned Veterans Restore Sanity to Home Valuation Tools

Visient, Inc. a Florida Corporation founded by Scott Waggoner and Ira Luntz, announces the availability of Your Home Valuation™ - a new Broker/MLS product benefiting the central players in the real estate marketplace.

Seasoned Veterans Restore Sanity to Home Valuation Tools
Sarasota, FL, November 07, 2006 --( Visient, a premier business-to-business (B2B) supplier of data services and information technology products for Brokers and Multiple Listing Services (MLS’s), announced today that Your Home Valuation™ is now available in major metropolitan markets such as Chicago, Denver, Minneapolis, Phoenix, Sarasota, and Tampa. Your Home Valuation™ arms Brokers with a premier home pricing tool designed to accelerate lead generation while offering consumers an accurate web-based home value.

Your Home Valuation™ is the brain child of real estate veterans, Scott Waggonner and Ira Luntz who joined forces to form Visient in March, 2006. Luntz commented, “We complement each other well — and Your Home Valuation™ typifies our collaborative efforts! Scott is a stalwart Broker advocate, and I am well known for developing new technologies in the MLS world.”

Visient is partnering with IntelliReal, a real estate intelligence and valuation solutions company (, to deliver a product that differs significantly from the plethora of existing valuation tools in several key ways; Your Home Valuation™ takes advantage of both public record data and MLS data to provide more accurate values and Your Home Valuation™ specifically benefits the Broker by providing a Broker branded product which captures interested consumer leads.

Your Home Valuation™ integrates seamlessly with existing Broker websites, offering recent home values and basic property information simply by entering a property address. More detailed information, including trended and assessed values as well as detailed comparable information, is provided upon consumer registration. Once registered, the consumer receives an automated, Broker-branded Comparable Market Analysis (CMA) report directly from the agent or brokerage.

According to Mr. Luntz, “Your Home Valuation™ utilizes a number of technologies to provide a valuable consumer service. In fact, it might be the only consumer accessible home valuation tool offering this depth and breadth of ease-of-use, mapping, on-screen comparables and market price trending. Yet, first and foremost.” Added Luntz, “it was designed and built from the ground up exclusively to serve as a branded lead generation product for the real estate Broker.”

With Your Home Valuation™, Brokers offer the home pricing tool directly to the consumer and capture those leads accordingly. The product is also offered to forward-thinking MLSs that wish to endorse the product in order to benefit their Broker members. For years now, mortgage companies and appraisers have been increasingly reliant on AVMs (Automated Valuation Models) to determine the value of real property. But, with the vast reach of the Internet, the power of such tools has now been put directly in the hands of consumers and until now, delivered primarily through third-party companies.

Visient’s strategy is designed to change this by supplying Your Home Valuation™ directly to the Brokers (who facilitate the buying and selling of homes on behalf of the consumer) and the MLSs (the Multiple Listing Services, which traditionally supply the information representing the current real estate marketplace). But rather than dangling a home valuation in front of the consumer and potentially sifting leads away from real estate agents, Visient equips the brokerage or MLS with their own branded valuation tool. The net result is that the professional real estate agent has yet another means with which to provide high quality services to the consumer.

“Ultimately the Broker is the true master of lead generation,” says Scott Waggoner, Sr. Vice President of Sales and Strategic Initiatives, “It’s about time somebody created a branded home pricing tool for the consumer that allows the Broker to generate leads without interaction and interference from any other third-party vendors.”

“At a time when consumer-direct, Web-based property valuation tools are gaining in popularity, industry insiders are now demanding greater accuracy and accountability,” said Mr. Luntz. “For example, merely a year after coming online, a popular consumer valuation site is now under fire by a coalition of community groups who have filed a complaint with the FTC citing inaccurate representation of property values. Visient’s Your Home Valuation™ product gives consumers, and more importantly Brokers, a clearly better choice,” he concluded.

About Visient
Visient is a privately-held Florida Corporation, engaged in the business of providing enterprise technology solutions to the real estate, mortgage, and insurance industries. With its “Broker-Centric” business model, Visient sells products and services that financially benefit real estate brokerages nationwide. The company has been organized through the acquisition of the intellectual property assets of two Florida based companies - Technology Wranglers, Inc. and Integreity Solutions, Inc. Product and services offerings can be viewed at the company's primary website at

About IntelliReal
IntelliReal is a privately-held Colorado company raising the standard of excellence by providing real estate intelligence and valuation solutions to more demanding and sophisticated clients. The company offers a suite of product solutions that are delivered through a standard Web-browser. These solutions address the need for fast accurate automated valuations (AVMs); Realtor® provided BPO's and CMA's, appraiser-assisted valuations and customized real estate investor intelligence. The Company's solutions are built for firms involved in real estate transactions; Brokers, lenders, mortgage service companies, underwriters, property insurers, quality control personnel, portfolio managers and Wall Street professionals. For more information, visit the company’s Web site at

This press release contains various forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future results of operations and market opportunities that are based on Visient’s current expectations, assumptions, estimates and projections about the company and its industry. Investors are cautioned that actual results could differ materially from those anticipated by the forward-looking statements as a result of the success of Visient’s branding and consumer awareness campaign and other marketing efforts; competition from existing and potential competitors; and Visient’s ability to continue to develop and integrate new products, services and technologies.

Visient Inc
Ira Luntz