Orange County-Based VQ OrthoCare Recognized for Innovation in Healthcare as an ABBY Award Semi-Finalist

VQ OrthoCare’s OActive Knee Brace and BioniCare System Compete for the Crown of Most Innovative Approach to Improving the Healthcare Industry.

San Diego, CA, March 17, 2010 --(PR.com)-- VQ OrthoCare, the leading provider of non-invasive medical solutions focused on bone, joint and soft tissue conditions, has been announced as a Semi-Finalist for the 2010 Innovations in Healthcare ABBY Award from the Adaptive Business Leaders (ABL) Organization. VQ OrthoCare’s OActive Knee Brace and BioniCare System is the first non-invasive, non-pharmaceutical, non-surgical treatment option for osteoarthritis of the knee. It delivers a low-level pulsed electrical signal to the knee through two electrodes held in place on the inside of a joint unloading brace, developed specifically to treat osteoarthritis by mimicking the naturally occurring signal present in a healthy knee joint. BioniCare has been a life-changing treatment option for 50,000+ U.S. patients already and has proven to be significantly more cost-effective than other treatment options, such as total knee replacement surgery.

“27 million Americans are living with osteoarthritis, costing the American healthcare system 186 billion dollars annually,” said Jim Knape, president and founder, VQ OrthoCare. “In 2008, 18 billion dollars were spent on total knee replacement surgeries. This number is expected to skyrocket 700 percent by the year 2030. As the non-invasive, non-pharmaceutical, non-surgical treatment alternative for osteoarthritis of the knee, BioniCare will be a game-changer in cutting healthcare costs for osteoarthritis in the future.”

The ABBY awards honor companies which have proven ways to lower the cost of providing quality healthcare through their medical or information technology, or innovative approaches to the delivery of healthcare. The awards will be presented on April 28, 2010 at the Radisson Hotel in Newport Beach, Calif.

For more information about the OActive Knee Brace and BioniCare System, visit www.BioniCare.com or call (800) 444-1456. For more information on the Innovation in Healthcare ABBY Awards or the Adaptive Business Leaders (ABL) Organization, visit www.abl.org .

About VQ OrthoCare:
Founded in 1989 and based in Irvine, California, VQ OrthoCare is a leading manufacturer and provider of non-invasive medical solutions focused on bone, joint and soft-tissue conditions. VQ OrthoCare's commitment to treating patients with respect and supporting them in achieving optimum outcomes is unmatched in the industry. Services include in-home patient fitting of braces and medical devices, and technology-enabled compliance monitoring. VQ OrthoCare’s orthopedic products include: Surgi-Stim4, Ortho-Stim4, Fast Start EMS, Fast Start HVPC, VQ Vector, Biotens, and the OActive Knee Brace and BioniCare System. VQ OrthoCare is registered with the U.S. Food and Drug Administration as a medical device manufacturer and specification developer. For more information, visit www.VQOrthoCare.com or call (800) 452-7993.

About Adaptive Business Leaders:
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting. Members meet once a month for a half-day Round Table meeting with a group of peer senior executives from non-competing companies. Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives. ABL's Chief Executive Leadership Development Round Table program is offered in California's Greater Los Angeles, Orange, San Diego, San Francisco and Santa Clara Counties. More information can be found at http:www.abl.org and http:www.abl.org/IIH2010.htm.

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VQ OrthoCare
Jesse Garner
(760) 918-0792
www.vqorthocare.com
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