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American Solutions for Business Launches Cutting-Edge Cross-Channel Marketing Solution

Powerful, Fully Integrated Online Tools Increase Marketing Success, Reduce Costs.

Glenwood, MN, March 18, 2010 --( American Solutions for Business (ASB), a leader in strategic business solutions, printing, direct mail, promotional products, office supplies, and other related products, today announced the launch of IXCMA, an integrated cross-channel marketing platform designed to help clients improve the results of their most important marketing initiatives. IXCMA will be sold to customers via the company’s 600+ member U.S. sales force.

“Companies across all industries face intense competition, and buyers are holding the line more than ever before,” said Wayne Martin, Vice President of American Solutions for Business. “In order to win new customers, and keep existing ones loyal, organizations must take their marketing efforts to the next level. They must make communications more compelling, while staying within budgets that continue to tighten. That’s exactly why we created IXCMA.”

IXCMA is a comprehensive Web-based solution that can cost-efficiently enhance all facets of marketing and promotions such as newsletters, direct mail, email, demonstrations, events, and special campaigns. Designed to satisfy the needs of companies of all types and sizes, from small businesses to large enterprises, IXCMA delivers a wide range of innovative and robust capabilities that empower companies to promote their products and services more effectively and economically than ever before.

Key features of IXCMA include:
· Live direct mail segmentation with datapipe connectivity
· Information on demand/auto-response with lead generation
· Data-driven cross-channel marketing
· Image personalization
· Personalized URLs (PURLs)
· Personalized micro-sites with lead generation
· Online asset management
· Online print collateral management
· Inventory control
· Print vendor integration
· And more.

Additionally, a full range of complimentary professional studio services are also available through IXCMA, including graphic design (logos, collateral, etc.), Web design, consulting, and advertising. These services are delivered by some of today’s most experienced and talented marketing professionals, to ensure consistency, unity, and most importantly, maximum impact across all an organization’s branding and lead generation programs.

“In today’s tough economic times, the solutions we offer to improve our customers’ marketing efforts are more critical than ever,” said Justin Zavadil, Director of Vendor Relations at ASB. “With IXCMA, we’re empowering our clients with all the tools they need to create marketing campaigns that are more targeted, more personalized, and ultimately, more successful.”

For more information about IXCMA, or to see it in action, visit

About American Solutions for Business
Founded in 1981 as American Business Forms, American Solutions for Business has become a leader in the industry with sales of approximately $200 million. Through its network of strategic suppliers, the company is the nation’s premier provider of marketing solutions, direct mail, commercial printing, forms, labels, and envelopes. In addition, approximately 600 + sales associates offer programs and unlimited options for quality promotional products, wearables, packaging, office supplies, computer supplies, and janitorial/warehousing supplies. American Solutions for Business provides a variety of strategic solutions for companies in many vertical markets both large and small, eCommerce solutions, and a wide range of earth-friendly alternatives. For more information, visit the company’s Website at

Contact Information
American Solutions for Business
Mike Larkin

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