Wichita, KS, March 18, 2010 --(PR.com
)-- INVISTA and BPC Amersfoort have come together to unveil the latest innovation in CORDURA® fabric for workwear apperal. BPC Amersfoort, known for the collection B Functional by Bram’s Paris, features the recently unveiled CORDURA® Denim fabric. The adoption brings together the best of each brand – the experience of BPC Amersfoort, as a leading European designer of jean apparel and the renowned durability of CORDURA® fabric.
“When it came time for us to select a fabric that would allow us to create a comfortable fitting jean collection without sacrificing durability – CORDURA® Denim fabric was the only choice for us,” said Willem van Setten, sales representative for B Functional by Bram’s Paris. “The CORDURA® brand fabric technology allows us to produce high-quality performance workwear apparel for our end users.”
CORDURA® Denim fabric, based on an 88/12 intimate blend of INVISTA’s T420 Nylon 6,6 fiber and cotton, is engineered to provide a 50 to 60 percent longer wear-life than traditional 100 percent cotton denim without compromising on aesthetics. CORDURA® Denim fabric combines the durability associated with CORDURA® brand fabrics with the comfort of a favourite pair of jeans in a completely new offering for the European workwear market.
Wear tests have shown that CORDURA® Denim fabrics provided added value through the need for fewer replacements. “It is exhilarating to be working with BPC Amersfoort – a leading European designer in jean apparel for more than 30 years,” said Susannah Rayfield, EMEA CORDURA® brand manager. “We look forward to continuing to develop innovative workwear solutions for garment apparel with associates such as BPC Amersfoort for the years to come.”
The BPC Amersfoort B Functional collection by Bram’s Paris featuring CORDURA® Denim fabric will be available in sizes 30 to 40 for men and 32 to 36 for women. For a complete list of dealers and distributors, please visit http://www.BRAMSPARIS.com.
About BPC Amersfoort
BPC Amersfoort – formally known as Bram’s Paris – originated in 1978 from a Dutch Jeans company. Since its inception, the company has grown rapidly with brands like B Casual by Bram’s Paris and Tumble ‘n Dry. B Functional by Bram’s Paris is the workwear range and is specially designed for people who need to wear comfortable fitting and high quality workwear. BPC Amersfoort is renown for producing wearable jeans at an affordable price. For more information, please visit www.BRAMSPARIS.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
CORDURA® Brand Inquiries:
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
Elizabeth Romero/Nicole Curtis
Howard, Merrell & Partners