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Lennar, East Coast Division

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Lennar Announces Purchase of Highly Desirable Real Estate in South Charlotte, North Carolina

Homebuilder Acquires Ardrey Crest Community in Beautiful Ballantyne Area Furthering Its Commitment to Market.

Charlotte, NC, March 18, 2010 --( While many new homebuilders are struggling and reducing their presence in the Charlotte market during this current economic climate, Lennar, one of the nation’s premier homebuilders, is using this opportunity to capitalize on well-positioned real estate deals to further enhance its commitment to this very important real estate market.

The homebuilder is excited to announce it has recently completed the purchase of its newest community Ardrey Crest located in South Charlotte.

Ardrey Crest is a luxurious 53-acre master planned community just South of downtown Charlotte located in the beautiful Ballantyne area. The community will offer single-family homes with three to four bedrooms, two and a half baths and two-car garages. Homes will range from 2,200 to 2,800 square feet with prices starting from the $200s.

All homes will come with an array of quality features and designer upgrades included as standard in the home purchase price. Some of these features depending on the floor plan include lavish master suites, bonus rooms and hardwood flooring.

The community will offer a variety of family oriented amenities including a swimming pool with cabana, tot lot, bocci courts, nature walking trails and plenty of open green space throughout the neighborhood.

“The purchase of Ardrey Crest is a huge step toward achieving our goal of increased brand presence in this market,” said Veronica Perez, Director of Sales and Marketing for Lennar’s Carolinas division. “We are extremely bullish on the forecast for continued growth in Charlotte and we are committed to building homes in this market for years to come.”

Lennar is currently taking reservations from prospective homebuyers interested in attending a VIP informational event next Wednesday, March 24 from 6 to 7 p.m. at the Encore Bistro in Charlotte. Guest that attend will have the opportunity to meet the community team, learn about the home product and community concept and take advantage of extraordinary VIP incentives.

“Demand for information on this community has been so strong from prospective homebuyers that we already have more than 50 guests registered to attend this social hour presentation,” said Perez. “I encourage anyone that is interested in all this community has to offer to not miss out on getting in on the ground floor and to register to attend this event next Wednesday.”

Ardrey Crest is located just a few miles from Interstate 485. Families who move to Ardrey Crest will enjoy excellent newly built schools and nearby parks. The community is close to an assortment of entertainment, restaurant and shopping destinations. Ballantyne golf and outdoor lifestyle center Ballantyne Village are also a short drive away.

The community is located off of Marvin Road and Wade Ardrey Road in South Mecklenburg County.

For more information on Ardrey Crest and to register to attend the VIP event please call 704-749-5274.

For a complete list of Lennar communities in the Charlotte area visit

About Lennar Corporation
Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities. Currently the company builds homes in 17 different states in some of the finest markets across the country.

Contact Information
Brandi McDonald

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