Atlanta, GA, March 20, 2010 --(PR.com
)-- George Fern Company (Fern), a leading general service contractor in the exposition and events industry, has been selected as AmericasMart Atlanta’s official services contractor. Fern will provide services at AmericasMart, located in downtown Atlanta, Ga. for its annual Home, Gift, Apparel and Area Rug Markets.
“With the largest and most diverse group of exhibitors and offerings in both our permanent and temporary collections, we need a service provider that is innovative, efficient, accessible and affordable for our valued customers,” said Hank Almquist, executive vice president and chief financial officer of AmericasMart. “Fern has all of these professional qualities and more, which positioned them to be a natural extension of our company as the chief services provider for our 15 annual Markets.”
Fern will service AmericasMart’s four-building campus, which spans more than seven million sq. ft. Its focus and primary responsibilities lie within AmericasMart’s “Market-within-a-Market,” the Market Temporaries. With temporary booths in 30 categories, Fern will have the opportunity to service thousands of companies from around the nation.
“Through the proposal process it became evident that Fern’s innovative operating model is an ideal fit and delivers the level of exhibitor focus and attention required for AmericasMart’s distinct Markets and unique venue,” said Aaron Bludworth, Fern’s chief operating officer. “We are eager to develop a strong partnership and assist in the production of AmericasMart’s world-class events.”
Fern will create a unique services offering specific to AmericasMart exhibitors and their needs, designed to enhance and add value to the overall Market experience. As part of this program, Fern will provide a vast array of exhibitor services, including stylish furniture and flooring, custom exhibit solutions and first-class exhibit labor services.
“We have already engaged in our partnership with Fern and have seen the beginning of a strong collaboration, which will ultimately have a positive impact on our exhibitors and enhance their Market experience – our most important goal and company mission,” added Almquist.
For information about the George Fern Company, contact the corporate headquarters at 513-333-7060 or 888-621-3376.
About George Fern Company
The George Fern Company is a leading national provider of exhibition and corporate event services. Clients include exhibition and convention organizers, exhibit managers, and meeting and corporate event planners. Established in 1909, the company’s operating philosophy of placing customer satisfaction above all else has resulted in client relationships that have withstood the test of time. The George Fern Company is part of Wheelhouse Solutions, which also includes Immersa Marketing and Champion Exposition Services. It is one of the largest event marketing and service providers in the country with offices in 25 cities producing over 1300 events annually. More information on the George Fern Company can be found at www.georgefern.com.
About AmericasMart Atlanta
Founded in 1957, AmericasMart Atlanta is the nation’s leading gift, home furnishings and area rug marketplace and the largest trade mart/tradeshow complex of its kind in the world. More retailers, from more places, do business at AmericasMart than in any other U.S. wholesale market. In its sprawling 7.7-million-square-foot facilities, AmericasMart’s specialty product takes center stage as the chief attraction for the more than 548,000 attendees who each year participate in its 15 annual markets. Its burgeoning product mix covers the broad gift, home furnishings and area rug landscape, and extends to include fashion apparel and accessories product in huge quantities.