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Shirtworks, a Leading Provider of Personalised Clothing, Reports Increased Sales of Fairtrade and Organic Clothing Following the Fairtrade Fortnight Campaign

Shirtworks reports that the campaign run by the Fairtrade Foundation urging consumers to swap to Fairtrade products has had a positive impact on the buying choices of its customers purchasing clothing for customisation.

Oxford, United Kingdom, March 20, 2010 --( Shirtworks, one of the UK's leading providers of personalised clothing and customised workwear has reported a marked increase in sales of clothing from its Fairtrade and organically produced ranges, caused by the recent Fairtrade Fortnight campaign run by the Fairtrade Foundation. The major national campaign, which has captured the imagination of consumers and created a trending topic on Twitter, urged consumers to swap a regularly bought product for an equivalent produced from Fairtrade sources. For more information visit or call 0800 0725334.

"We've been following 'The Big Swap' Fairtrade Fortnight campaign run by the Fairtrade Foundation, and have been really impressed by the way the organisation is encouraging such massive change at a personal level," enthused Arron Harnden, MD of Shirtworks. "Offering Fairtrade clothing has been at the centre of our company's ethical framework for almost six years now, and to see the movement gaining traction on a national scale like this is simply fantastic. We've always given our customers the chance to choose a Fairtrade and/or organically produced piece of clothing for customisation," Arron explained, "and we sell those plain clothes for personalisation at cost price to encourage customers to make the ethical choice. It seems that the framework we've had in place for some time is benefiting from the increased profile that Fairtrade choices are being given by this campaign, and we're seeing that ethical choice being made more and more now."

Shirtworks was recently awarded Soil Association accreditation, a major component of the qualifying criteria being the proof that the company sources its products from a complete supply and production chain in which no child labour is involved at any point, demonstrating the company's commitment to ethical trading. "When we started to offer the Fairtrade range, we were very much in the minority, and often had to explain what it meant to our customers," commented Arron. "Now huge supermarket and high street store chains are announcing that they are either introducing or expanding their Fairtrade ranges, which suggests that the movement is truly mainstream now. We just have to take care not to feel smug when we see how ahead of the curve we are," Arron concluded.

About Shirtworks

Shirtworks was founded in 1985 and is now a leading direct supplier of promotional clothing, corporate gifts and promotional merchandise with the capacity to print orders of any size. At the Shirtworks promotional clothing workshop, there are screenprinting machines capable of printing logos and designs up to 10 ink colours, and machines which can embroider logos up to 7 thread colours. Shirtworks also holds large stocks of the most popular garments, including products from Screenstars, Jerzees, Hanes, Kustom Kit, Beechfield and Result.

Shirtworks' promotional clothing clients range from local schools, companies and clubs to large national plcs, charities and promotional companies. Shirtworks has always been committed to providing good quality promotional products at competitive prices combined with a friendly and helpful service. Even though Shirtworks supplies promotional clothing and branded promotional products throughout the UK and abroad, the company is very proud of its relationship with local customers, particularly with the many university colleges in Oxford.

Contact Information
Arron Harnden
0800 0725334

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