Toronto, Canada, March 20, 2010 --(PR.com
)-- Eco-conscientious sidewalk advertising service is among four initial services being offered by new Toronto-based media service company.
A new advertising and marketing initiative called “Pulledin” has been launched a reverse-graffiti sidewalk and wall advertising service.
Pulledin's reverse graffiti service is called “Clean Stencils”, and uses a cold water application to clean around stenciled sidewalk and wall areas to produce brightening in the paved area with a logo or message.
No chemicals or detergents are used in the “Clean Stencil” process, an effort by the group to offer an eco-conscientious advertising service.
Sidewalk advertising using similar reverse graffiti techniques has gotten major recognition around the world, including a Gold Lion (Cannes Lions-Media) for DDB West's work on the Green Works Cleaner campaign. Company Director Cameron Kuc who departed Futuro Marketing, Inc, is not new to the process, as his former company began offering a similar product in Canada in 2008.
“Today people are over-saturated with media, and it’s become increasingly more important for advertisers to share their messages in ways that stand-out. People that see the sidewalk ads do a double-take, because they are just not used to seeing anything on the sidewalk. We are making art with Clean Stencils," says Pulledin's Cameron Kuc.
Pulledin’s “Clean Stencil” advertising service is offered in the provinces of Ontario, Quebec, Alberta, Nova Scotia and British Columbia, in more than 37 Canadian cities.
The sidewalk service is offered à la carte to advertisers and, has options like viral video production and distribution on numerous popular video portals like Youtube, Flickr and Vimeo.
Pulledin creates supporting media for the sidewalk advertising and shares it on popular video portals, promoting it using social bookmarks like Digg and Stumbleupon, and social networks like Facebook, and Twitter, the micro-blogging platform. Pulledin extends the sidewalk advertising services value by using social media to open viral marketing potential.
“Social Media is about starting conversations, and “Clean Stencils” can open interesting dialogues on those channels,” says Mr. Kuc.
Pulledin is a Toronto based company that offers Reverse Graffiti Sidewalk and Wall advertising, Experiential Marketing teams, Guerilla Theatre and Grocery Social, the social media marketing management service.