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Munro Global Launches Analytical Division


Independent research-focused marketing services group Munro Global is launching a new analytical division, Munro Analytics; it was announced today.

London, United Kingdom, March 22, 2010 --(PR.com)-- The formation of Munro Analytics brings together people from across Munro Global to provide plain talking, advanced analysis for clients within a strict quality and security code.

Charlotte Cornish, Chief Operating Officer of Munro Global, states: “We have identified a crucial gap in the marketplace - we know that there are many people who are swimming in data and need help to identify how they can turn this into something meaningful for their organisation. This might be to build a balanced scorecard, report on KPIs, identify gaps in their service delivery and so on. Munro Analytics will meet that need.”

The goal is to give clients access to Munro’s expertise in a varied range of analytical techniques whether they be staple outputs of the research industry to advanced techniques involving complex data transformation and/or data fusion.

Formed in June 2006, Munro Global, which is substantially funded by Acuity Capital, adds Munro Analytics to a portfolio which already includes six established market research firms: FDS International, Maven Research, M-Lab, 3000ft Strategic Insight, field research specialist acefieldwork, and Munro’s operational division, Munro Operations. Group turnover is forecast to exceed £10 million in 2010.

For more information, visit their websites at www.munroanalytics.net and www.munroglobal.net.

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Contact Information
Munro Global
Adam Camm
+44 (0)1494 688400
Contact
www.munroglobal.net

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