Marketing Clarity and The Cardwell Group Announce Strategic Alliance

Fort Worth, TX, March 22, 2010 --( Marketing Clarity, Inc and The Cardwell Group, LLC announced today that they have agreed to form a strategic alliance allowing the companies to leverage resources, assets, and leadership for certain key accounts. “I’ve worked closely with Dan on multiple projects for more than a decade, and I’ve always been impressed by the results he has help my firms and clients achieve. This deal allows me to leverage him and his firm to bring their strengths to my client engagements” says Shayne Cardwell, Founder and CEO of The Cardwell Group.

Marketing Clarity provides real-time results distribution and analysis on their clients’ campaigns. This keeps them focused on achieving the bottom line results their clients need. Their innovative programs have been featured in Motor Trend, Forbes, and Newsweek.

For nearly a decade, The Cardwell Group has helped dozens of the nations top firms create profitable revenue streams, develop new products to diversify income, and structure mergers and acquisitions to help them with inorganic growth needs. These deals are structured with success based fee plans where clients share in the back end results as they are achieved. According to Shayne, “Instead of clients paying and praying with loaded fees as you see from typical consulting firms, we use a proven model which allows everyone to remain aligned toward the end goal.”

Marketing Clarity's founder and CEO, Dan Herrmann, said, "Both firms have similar philosophies on results based relationships that are deeply engrained in their cultures. We bring different areas of strengths and competencies as well, which really makes the alliance great for both firms and our clients."

About Marketing Clarity, Inc.
Marketing Clarity is based in Hinsdale, Illinois and is the leader in marketing for the automotive aftermarket service industry. They use a proprietary approach to POS data analysis and web-to-print solutions that allow our customers’ brands and businesses to make one-on-one connections with their customers. This helps customers drive sales and maintain strong consumer relationships. Marketing Clarity is also the exclusive marketing provider for Advanced DataLynx.

About The Cardwell Consulting Group, LLC.
The Cardwell Consulting Group, LLC was founded in 2003 and since then our team has helped dozens of companies makes strategic acquisitions, innovate new products, land major accounts, and improve their bottom line profits. Clients span from small private firms to large national publicly traded corporations to non-profits and charitable organizations. The Cardwell Group has offices in the Fort Worth, Texas and Washington D.C. areas.

The Cardwell Group, LLC
Shayne Cardwell