Nashville, TN, March 24, 2010 --(PR.com
)-- Calling all natural resource managers, watershed organizations, waterkeepers, and land trusts! The Cumberland River Compact will host a hands-on environmental communication workshop designed just for you in Nashville on April 27th, 2010. The "Water Words That Work" workshop re-orients conservation professionals to the language that the public uses when they talk about nature protection and pollution control. Participants will learn to prepare written and spoken communications that connect with everyday citizens and motivate action on behalf of our rivers, forests, lakes, wetlands, and oceans.
Visit the link below for details and to register:
"The Water Words That Works method has been more valuable to me than any other communications guidance I have come across," said Doug Hausken, executive director of the Cumberland River Compact. "We're pleased to be able to offer this workshop to our peers here in Tennessee."
"Environmental scientists, engineers, attorneys, and other professionals often struggle to explain their work to the public in layman's terms," said Eric Eckl, owner of Water Words That Work, LLC, who will lead the workshop. "This workshop will help them overcome this challenge and make the case to the public for political and financial support for their work."
Most environmental communications produce lip service to conservation, but some produce action. This workshop will explore what distinguishes the two -- synthesizing the results of hundreds of opinion polls, focus groups, and social research studies that explore the question. Participants will learn a 4-step writing method for translating scientific background information into effective issue advocacy, fundraising, and behavior change materials.
By applying the Water Words That Work method, attendees will develop the communications skills to succeed:
· Environmental writing for citizens
· Planning social marketing campaigns
· Working with reporters
· Preparing websites and blogs
· Speaking at public meetings and hearings
· Lobbying public officials
About the Cumberland River Compact
The Cumberland River Compact works with partners to help ensure that our rivers and streams continue to provide us with clean water, bountiful crops, healthy fisheries, and abundant recreational opportunities.
About Water Words That Work, LLC
Water Words That Work, LLC is an environmental communication firm that helps nature protection and pollution control organizations modernize and professionalize their fundraising, issue advocacy, and behavior change activities.
Eric Eckl, Water Words That Work, (703) 635-4380
Laura Alex, Cumberland River Compact, (615) 469-5962