Oxford, United Kingdom, March 25, 2010 --(PR.com
)-- Research has revealed that diabetes and obesity are the chronic disease areas which GPs want more information about and that, in order to better advise patients, they also wish to have much greater access to nutrition and diet resources.
The survey, carried out by Doctors.net.uk, revealed that over two thirds (67 per cent) of doctors with an opinion want to receive nutritional information from food and nutraceutical manufacturers, with three in five (62 per cent) requesting online access to that information.
When asked about the role that dietary issues play in patient consultation, nearly nine in ten (87 per cent) doctors stated that they regularly provide written dietary advice for patients while almost all (97 per cent) prescribe oral nutritional supplements.
The frequency with which such consultations take place goes some way to explaining the burgeoning GP workload, with three fifths (60 per cent) of doctors providing dietary advice every month, more than one in eight (15 per cent) a few times a week and one in twenty (5 per cent) on a daily basis.
Similarly, more than half (52 per cent) of doctors surveyed regularly prescribe supplements with two in five (41 per cent) prescribing a few times a month and one in ten (10 per cent) weekly.
The general lack of adequate advice and information is leaving doctors feeling ill equipped and the findings suggest food and nutraceutical manufacturers should refine communications strategies targeted at GPs.
Simon Grime, head of healthcare for Doctors.net.uk, said: “GPs are clearly being left out of the loop when it comes to communications around nutritional information. The medical community needs much greater access to relevant information in order to help them advise patients.
“With 97 per cent of doctors accessing the internet for professional purposes, online healthcare networks such as Doctors.net.uk provide an open door for manufacturers wishing to put resources into the hands of a key group of individuals.”
Nestlé Nutrition is one healthcare manufacturer that has recognised the importance of communicating with doctors on nutritional issues. A three month online campaign recently carried out with Doctors.net.uk to assess attitudes towards its Healthcare Nutrition Resource Range, and to build awareness and understanding of the range’s benefits, resulted in almost 2,500 doctors engaging with the campaign and a number of doctors requesting samples and further information.
Doctors.net.uk runs communications and research campaigns for clients including most of the major pharmaceutical manufacturers, the Department of Health and the NHS.