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Coffeewiz Announces Winners of Facebook Photo and Video Contest, “Unpack the Magic”

Coffeewiz, single serve coffee and gourmet loose leaf tea online retailer, announces winners of Facebook Photo & Video Contest, “Unpack the Magic.”

Moonachie, NJ, March 25, 2010 --( Coffeewiz, a New Jersey-based single serve coffee and gourmet loose leaf tea online retailer, announces winners of its first ever Facebook Contest entitled “Unpack the Magic.” Two Facebook contest winners were selected by Coffeewiz staff, one winner for each photo and video category. The contest ran for a limited time from February 21, 2010 through March 21st, 2010. The two winners each receive a $100 Coffeewiz gift certificate.

The Facebook contest winner in the video category is Jennifer Staresina of Indiana, who entered a video of her toddler, Lucy, demonstrating the ease of making a single serve coffee. In the video, Lucy pushes two stools up to the kitchen counter to reach the single serve brewer, and then presses a button to brew a cup of coffee for her mother. She also plays with boxes of unopened K-cups in the unpacked Coffeewiz shipment. “We had fun,” Staresina jubilantly says, “Miss Lucy can’t get enough of watching herself in the video.”

The photo contest winner is Melissa Powers of California, who entered a photo of the K-cup cabinet her husband built to contain her K-cups at her single serve brewing station. There is a coffee cake in front of the single serve brewer where Powers made the Dark Magic Coffee that she substituted for water in the recipe. By the time she returns to the kitchen, a slice of cake has already been taken by a family member. When Powers was announced as the photo contest entry, she glowingly states, “Since the economy crashed, Coffee has become a bit of a luxury. This is truly a gift and I never expected to win. I am unbelievably excited. Maybe I’ll try something new.”

The Facebook contest sought to reward creativity in showing how entrants “Unpack the Magic,” of Coffeewiz in their home or office. Entrants were encouraged to include friends, family or pets to tell the story of how they brew their favorite coffee or tea.

Coffeewiz launched their Facebook Fan Page as a platform to communicate with fans as part of their new social media effort to listen to and engage single serve coffee and loose leaf tea lovers. Coffeewiz encourages participation by allowing Facebook fans to add their own comments, videos and photos on the social media platform.

“We are delighted to announce the winners of our Facebook Fan contest,” says Jim Evans, President of Coffeewiz. “The winning entries were the most creative and engaging for our Facebook Fan community, and we are excited about our daily live interaction with our fans, customers and friends.”

Vickie Smith-Siculiano, Coffeewiz Social Media Coordinator, says “We are delighted to announce the winners of our first Facebook photo and video contest. We hope this contest will continue to grow our community and keep our growing audience engaged.”

Based in Moonachie, NJ, was founded by coffee lovers and specializes in single serve coffee, including Keurig, Tassimo, Senseo, Dolce Gusto, Coffee Pods, Lavazza and Gourmet imported Loose Leaf Tea. The e-commerce retailer can be found on the web at

Contact Information
Vickie Smith-Siculiano
(201) 641-6000

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