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Climate Ride, Inc.

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Brita Climate Ride Returns for Third Year; Expands to California


3rd Annual Ride and “Climate Conference on Wheels” to Take Place Sept 21-25, 2010 from Eureka to San Francisco

San Francisco, CA, March 27, 2010 --(PR.com)-- Brita Climate Ride will return for its third year this September, and registration is now open to 250 cyclists. For 2010, the organization is “going west” to California beginning the ride near Eureka (Fortuna) and ending in San Francisco. This year’s event, title-sponsored by Brita, is called Brita Climate Ride California 2010 and will take place September 21-25, 2010. The event will see hundreds of cyclists pedaling more than 300 miles along a portion of the classic Pacific Coast Bike Route. This “climate conference on wheels” and fundraiser is designed to raise awareness of the climate crisis and renewable energy, and has taken place for the past two years from New York City to Washington, DC. Participants can currently register online at www.climateride,org. The original Climate Ride East Coast Classic event will take place again in May 2011.

Caeli Quinn, co-founder and director of Climate Ride, said the ride is a positive way for people to express their concern about the climate crisis. “Climate Ride is an extraordinary way for climate influencers, community connectors, bike advocates, and the general public to mix and mingle while pedaling along the scenic California coast. It’s exactly what’s needed right now. The climate movement has seen some setbacks in the last year with the so-called ‘climate-gate’ and stagnation at the COP15 Climate Conference last year in Copenhagen. Climate Ride galvanizes some of the greatest ‘green’ leaders in the country and profoundly inspires people to take action.”

Last year, on September 30th, 2009, during Brita Climate Ride 2009, more than 400 exuberant cyclists rode en masse to the U.S. Capitol Building in Washington D.C. The 140 event participants were joined by more than 300 local cyclists for the final leg into Washington to create a greater impact. This was the thrilling end to a 300-mile bike ride that began in the heart of New York City and meandered through beautiful countryside in New Jersey, Pennsylvania, and Maryland. Each evening, expert speakers met with Climate Riders to discuss the science, policies and issues surrounding climate and energy. Upon the Climate Riders’ triumphant arrival in Washington D.C., they had the opportunity to meet personally with their senators and representatives.

This year's event – Brita Climate Ride California 2010 – will raise funds for three hardworking non-profits, Rails-to-Trails Conservancy, Green America, and 1Sky. Climate Ride is the first multi-day, multi-city bicycle ride to address climate change and renewable energy issues. Climate Ride also endeavors to show that the bicycle is the ultimate carbon-free machine and a viable form of transportation.

Climate Ride is especially unique because of its expert speaker series, says co-founder and director, Geraldine Carter. “This is the first climate conference on wheels. Our riders pedal all day and then have the opportunity to hear from some the brightest minds in climate change and renewable energy in the evening. Our riders finish Climate Ride with an in-depth understanding of climate issues and are inspired to rally friends and family to help resolve the most important issue facing humanity.”

Climate Ride is the first bicycle tour where pedal strokes help raise money and awareness of climate change and hope for a future powered by renewable energy and a green economy. The ride offers people who share a passion for green living and cycling a chance to journey toward making a difference. Like the Climate Riders, Brita, once again the title sponsor, is dedicated to making the Earth a greener place. Thanks to Brita, there won’t be any empty bottled water containers along the route; the riders are supplied with Brita filtered water in special FilterForGood bike bottles. Each Climate Rider pays a registration fee of $75 and then fundraises at least $2,400 to participate in Brita Climate Ride California 2010.

About Climate Ride
Climate Ride was founded to raise money for innovative organizations that are working to educate Americans about the impacts of the climate crisis, engage citizens in the possibility of a renewable energy-based economy, and to mobilize government and businesses to enact meaningful climate and energy policies. In 2009, Climate Riders represented more than 30 states and a variety of cycling abilities from novices to competitive cyclists. For more information, please visit www.climateride.org. Videos, photos and blogs can be viewed at www.climateride.org/blog. For more information or to support a participant, please visit www.climateride.org or call 406.871.5477.

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Contact Information
Climate Ride, Inc.
Blake Holiday
831-359-2786
Contact
www.climateride.org

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