WSI Educates Global Businesses on How to Leverage Facebook to Boost Their Marketing Results

Facebook Marketing Best Practices Were Revealed to Business Owners Worldwide Through a Virtual Learning Environment.

Toronto, Canada, March 27, 2010 --( Almost 900 businesses of all sizes and industries across the globe tuned in to learn how to leverage the world’s fastest growing social networking site in their marketing strategy. WSI, the world’s largest Internet marketing franchise as ranked by Entrepreneur Magazine, conducted a virtual training session entitled “Facebook Strategies for Businesses” on March 24, which featured Baltej Gill, WSI Social Media Strategist.

Facebook is one of the fastest growing social networks available today. With more than 400 million active users worldwide, Facebook has surpassed email as the most frequently used tool online. The objective of this webinar was to educate businesses and marketing professionals worldwide on various Facebook strategies that could enhance their online brand credibility, manage their online brand reputation, increase their website traffic and generate more leads for their business.

Baltej Gill, WSI Social Media Strategist, says, “The growing popularity of Facebook indicates that this social networking site is not a phase; it’s here to stay. Facebook can no longer be seen as a site for students and young adults. Today, 45% of Facebook’s US audience is 26 years and older. In order to stay competitive in today’s fast-changing digital media world, marketers need to determine how they can incorporate Facebook into their marketing mix. Failing to develop a brand presence on the social networks can lead to adverse results, such as negative brand exposure created by their competitors or the general public. In my presentation, I shared how companies can integrate the various Facebook features into their overall marketing plan.”

A veteran in the digital marketing industry, Baltej Gill has trained consultants and organizations all over the world on how to leverage digital marketing in their business. He has spoken at several workshops and conventions internationally and regularly educates marketers on subjects related to search engine optimization (SEO), Conversion Architecture, social media and web analytics.

Attendees left the virtual training with a strong understanding of how to assess whether Facebook is right for their business; how to customize their Facebook page to suit their brand; why it is important to leverage the Facebook Events feature; how to utilize Facebook Ads; and the impact that Facebook videos have on boosting a company’s website rankings in the search engines.

Ron McArthur, President of WSI, says, “WSI takes pride in leading the change in the fast-paced digital marketing space. Our goal is to continue educating business owners on how can they leverage the power of the Internet to increase their revenues and focus on high paying campaigns. WSI Consultants are experts in helping companies achieve their goals online and we are proud to educate SMBs through our monthly digital marketing focused webinars and whitepaper series.”

WSI launched this educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by Internet and social media marketing experts within the WSI network, and each month an accompanying whitepaper is also made available. For more information on the upcoming webinar and whitepaper, please visit

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at

WSI Internet Consulting & Education
Valerie Brown-Dufour
1-905-678-7588 ext. 1370