Wynnewood, PA, March 27, 2010 --(PR.com
)-- Hollister Creative, a marketing communications company located on Philadelphia’s Main Line, is a “Spotlight” company in the March 25 “Progress 2010” section of the weekly Main Line Times newspaper. The article explores how the company overcame a major challenge by adjusting its marketing strategy and rebranding.
“Progress” is an annual special section about area business sponsored by the Main Line Chamber of Commerce. This year’s theme is “Turning the Corner.” All of the articles in the section focused on the ways that individual businesses and business associations have maintained forward progress through the economic recession and the steps they are taking to prepare for growth now that the economy is finally turning the corner.
The article about Hollister Creative explains the challenge the company faced when the onset of the recession in early 2008 caused the financial condition of its many clients in the newspaper industry to deteriorate at an accelerated pace. At that time, Hollister had nearly 300 newspaper clients across the country, including 44 of the 50 largest papers. Newspapers accounted for roughly 50 percent of Hollister’s revenue.
In the article, company co-owners Kim and Peter Landry talk about the ways they adjusted the company’s marketing strategy to raise awareness of Hollister Creative’s expertise in website design, web-based publications, email newsletters and social media. The company’s client base is now better diversified among corporations, nonprofits, foundations, associations, cultural institutions, schools and social service organizations.
About Hollister Creative
Hollister Creative is a consistent national award winner for design and writing of print and web projects that serve marketing and communications goals. To learn more, visit www.HollisterCreative.com.