New York, NY, March 27, 2010 --(PR.com
)-- “Going with the flow” is a phrase coined by the baby boomer generation, and it’s a way of life many of them have taken to heart, especially in their lackadaisical approach to financial planning. But now that they’re about to reach retirement age—in the worst economic environment since the Great Depression—it’s an attitude that could prove disastrous.
That’s the wake-up call that Marvin Tolkin, with journalist Howard Massey, sounds in When I’m 64: Planning for the Best of Your Life (Tributary Press, Paper, $14.95, ISBN 978-0-9824566-0-6). The central theme of the book is that, especially in today’s economic environment, boomers must do some planning ahead of time or face the unpleasant prospect of outliving their money, their freedom, and quite possibly their happiness, by a good twenty, thirty, or even forty years.
Yet, even in adversity lies opportunity, as Tolkin is quick to point out. “If you’re prepared to do some creative thinking and sensible planning, you can have a retirement that is truly happy and fulfilling,” says Tolkin, a retired businessman whose philosophies—financial and otherwise—have allowed him, at 83, to contend that he’s enjoying the best years of his life. “It isn’t just about ensuring that you’ll have sufficient income, it’s about planning your life so that you can control your own destiny in your retirement. But to do that, you need to face certain vital questions, such as ‘How can I accumulate enough assets to allow me to live a comfortable lifestyle once I’m no longer earning a living?’ and ‘How can I stack the odds in my favor in terms of maintaining both physical and mental health?’ That’s why I wrote this book—to help people get the answers they need.”
According to famed longevity expert and Pulitzer Prize-winning author Dr. Robert N. Butler, “every baby boomer—and their children—should read this book. The interweaving of Marvin Tolkin’s life story—a true success story—with folksy wisdom, practical advice, and incisive commentary is a powerful combination.”
“In When I’m 64, Marvin Tolkin doesn’t preach to you about how to prepare for retirement,” adds David B. Wolfe, author of Ageless Marketing. “He tells you stories that are rich in wisdom.” Inside these engaging stories are nuggets of practical advice and a step-by-step description of what Tolkin calls a “thoroughly unconventional outside-the-box investment plan that can easily be adapted by anyone at any stage of their life, no matter how limited their resources.” Marvin Tolkin is living proof that the plan works. And anyway, when has a little unconventionality ever stood in the way of baby boomer’s decision-making?
Marvin Tolkin is a retired businessman who was the founder and CEO of Jennifer Dale, a leading sleepwear manufacturer of the 1960s, 1970s, and 1980s. He built his success on the concept of “chasing the demographics”—creating garments for baby boomers, following their growth from early childhood though their adult years. He currently serves as an advocate, mentor, and adviser for a wide variety of local, national, and international organizations that provide services to retirees and senior citizens.
Howard Massey is a veteran journalist and author of fourteen books, including legendary Beatles engineer Geoff Emerick’s critically acclaimed memoir, Here, There, and Everywhere. He has written for every leading music magazine and serves as a consultant to the professional audio industry.