London, United Kingdom, March 30, 2010 --(PR.com
)-- When film industry mum Veronica Marcano (Harry Potter, Narnia) and her whole team lost their jobs in the recession of 2009, like many others she was horrified to find herself at the job centre with thousands of others looking for jobs that simply were not there.
“Working in the movies may sound glamorous, but it is often low paid and has an isolated skill set. I discovered I had very few transferable skills, and dwindling funds. I fairly quickly realised if I was to work again I would need to switch careers", says Veronica
Like many people Veronica was active in social networking with very active circles on Facebook, Twitter and her own blog for other mums. So why start an SEO company, in particular why would someone who actively dislikes the barrage of SEO spam choose to move into this area. "Anybody who posts regularly on blog sites, very quickly starts to loathe the SEO leeches that post nonsensical comments simply to build links", recalls Veronica.
SEO Company 4 started in Dec 2009 to help a friend with a beauty clinic, but within three months had tripled in size based purely on recommendations.
“Talking with other contacts we decided to make a company that focused on social engagement. We love a good debate and quickly found the quickest way to promote the copmpanies we represent was to stimulate and engage in debate. Debate means listening to your audience, which is something very few male oriented SEO companies do”, Veronica recalls.
So what of the difficulties in breaking into a new market, and perhaps one of the most fiercely competitive on the internet. According to SEO Company 4 any company trying to do this by fighting their way up the search charts is unlikely to succeed, so the management team decided to write a charter that would give them a distinct advantage over the competition.
No results equals no fee. Plain and simply, agreed key phrases must reach and stay on page 1 for fees to be paid.
Free training to clients. Having established that payment is dependent on results, there are no secrets between team and client.
Real engagement with a female bias as needed.
One final tip for any other budding entrepreneurs from the new team. Ask around to see who will help you. As Veronica explains “We build our sites in Drupal. There is a strong and helpful community. When we first needed office space, another Drupal company www.freshminds.co.uk very kindly allowed us to share their Central London Holborn office space. One day we hope to repay the favour”.
Small SEO companies and indeed small start ups everywhere have a long way to go, but as we look for green shoots of grass after the recession, more than one company is proving it can be done.