Imagination Recognised at 2010 IVCA Awards

BBC ceremony wins Event of the Year silver. Global brand experience agency, Imagination, continues to chalk up accolades for its live events and experiential marketing, adding an IVCA industry award to a long list of credits.

London, United Kingdom, April 01, 2010 --( Imagination was named silver winner of the UK Event of the Year for its high-impact production of BBC’s ‘Sports Personality of the Year Award’ Ceremony 2008. “To qualify as a finalist is excellent,” said Marco Forgione, IVCA Chief Executive, “to win an award is a tremendous achievement.”

Sally Crabb, Creative Director for Sport at Imagination praised the team’s originality and ambition: “We wanted to match the reputation of BBC’s ‘Sports Personality of the Year’ award with big thinking and big ideas. The show, presented from the Echo Arena in Liverpool, dramatically saluted the achievements of the UK Beijing Olympians. This award is recognition of our long-standing association with BBC Sport and a job well done for everyone on the team.”

About Imagination

Launched in London in 1968, Imagination is an independent communications agency whose roots lie in non-traditional, live, experiential marketing. Imagination has twelve offices around the world, and the full complement of specialists in-house, from brand consultants to architects, advertising specialists to interior designers, retail specialists and event producers to direct marketers and digital experts. This unique offering enables Imagination to approach every problem from broader and more unanticipated angles, build solutions from the ground up across all channels, and deliver insights aligned with the way people wish to interact with brands. Imagination’s clients include Aston Martin, Guinness, oneworld global alliance, Disney, Ford, Johnson & Johnson, Goldman Sachs, Shell and Samsung.

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About IVCA

IVCA is the independent not for profit organisation representing commissioners and creators of film, video, digital and live events in the corporate and public sectors.

Sushil Mitchell
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