Dallas, TX, April 02, 2010 --(PR.com
)-- Through a Web site and advertising campaign, creative agency Talk Back Media has helped Dr. Carrie Morris, a Grapevine, Texas-based OB/GYN, achieve a 35 percent increase in the number of new patients. This occurs just two months after the launch of the site and campaign.
To raise awareness of Dr. Morris’ OB/GYN services and increase the number of patients who call to request appointments with her, Talk Back Media created an advertising campaign to run in a local niche magazine. The campaign targeted women, particularly those who are planning to become pregnant, in Grapevine and the surrounding Dallas-Fort Worth suburbs.
For the advertisement and accompanying Web site, Talk Back Media directed a custom photo shoot of Dr. Morris to help potential patients connect with her. The ad’s layout focused on femininity and compassionate care.
To support the print ad and to boost online leads, Talk Back Media created a Web site that mirrors the look of the advertisement. Positioning Dr. Morris as a resource for newly pregnant women, the site includes information for her pregnant patients.
“The campaign has exceeded my expectations by far, and it has really allowed me to differentiate myself from other doctors. Talk Back Media has been invaluable in helping me market my business,” says Dr. Morris.
About Talk Back Media
Talk Back Media is a full-service content marketing and custom publishing company located in Dallas-Fort Worth Metroplex. Providing print and digital solutions, it creates custom magazines, Web sites, and other specialty marketing materials. Talk Back Media also offers social media management for a variety of companies. For more information, visit www.talkbackmedia.com.