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Richmond International Raceway

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Gentlemen, Start Your Grills! "Signature BUBBA Burger" Contest Open to All NASCAR Nationwide Series Drivers


Winning Burger Creation Will Earn BUBBA burger 250 Pre-Race Recognition & Lunch for His Entire Team

Richmond, VA, April 04, 2010 --(PR.com)-- There are few things more American than the Spring-time combination of NASCAR and grilling burgers. Richmond International Raceway and BUBBA burger are teaming up to showcase those two traditions with the “Signature BUBBA burger” contest open to all NASCAR Nationwide Series drivers. The driver who invents the tastiest signature creation will win a BUBBA burger lunch for his entire team and will be recognized during pre-race ceremonies prior to the BUBBA burger 250 NASCAR Nationwide Series race at Richmond International Raceway on Friday night, April 30.

Here’s how the contest works: contestants begin by selecting their choice of BUBBA burgers, which includes: the Original, Reduced Fat, Certified Angus, Sweet Onion, Jalapeno and the brand new Turkey BUBBA burger. Next, they will choose any type of topping to create their “Signature BUBBA burger.” Whether it’s the traditional ketchup and mustard or something unique like…peanut butter and pickles or grape jelly and scrambled eggs; combinations are only limited by the participants’ imaginations.

Submitting creations early will ensure NASCAR Nationwide Series drivers’ inclusion on www.rir.com, where fans will vote to determine the most appealing burger. Drivers are also urged to use creativity and to submit narrations about their selection of specific flavor combinations and to provide photos of the cooking and creation of their signature burger.

Voting ends Monday, April 26. The top five vote-getters will be invited to participate in a final “Signature BUBBA burger” Challenge at Richmond International Raceway on April 30. The burgers will be showcased for a panel of judges to taste and to determine the winner. The champion burger and creator will be recognized during BUBBA burger 250 pre-race ceremonies and the driver’s team will win a BUBBA burger lunch at their race shop.

For more information on BUBBA burger, please visit www.bubba-burger.com.

NASCAR returns to Richmond International Raceway April 30-May 1 for a NASCAR Doubleheader Weekend. The two-day event begins on Friday, April 30, with Wawa Pole Qualifying and practice for the NASCAR Sprint Cup Series, NBC12 Pole Qualifying and practice for the NASCAR Nationwide Series and the BUBBA burger 250 NASCAR Nationwide Series race “under the lights” at 7:30 p.m. Tickets start at $30; children 12 and under are admitted free with a ticketed adult in general admission sections on Friday only.

Saturday, May 1 will feature the Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race, set for 7:30 p.m. “under the lights.” All of your favorite NASCAR Sprint Cup Series drivers will beat and bang for a night of old-school, short track racing, topping off two days of Racing Perfection. Tickets start at $40 and can be purchased by logging on to www.rir.com or calling 866-455-RACE (7223).

About Richmond International Raceway:
Richmond International Raceway, known as America’s Premier Short Track, offers great night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events, two NASCAR Doubleheader weekends featuring the NASCAR Sprint Cup Series and NASCAR Nationwide Series, under the lights on a ¾-mile D-Shaped oval. The unique layout traditionally produces exciting side-by-side racing, yet drivers reach high enough speeds for a superspeedway feel. Combined with first-class amenities and a focus on the fans, guests at Richmond International Raceway can expect to experience what “Racing Perfection” truly is. For tickets to events at Richmond International Raceway, call 866-455-RACE or visit www.rir.com online.

Media Contacts:
Aimee Turner, Director of Public Relations, 804-228-7645 (office), 804-513-0733 (cell), aturner@rir.com
Richie Denzler, Manager of Community & Public Relations, 804-228-7507 (office), 804-513-0585 (cell), rdenzler@rir.com
Mark Hoskins, Manager of Communications, 804-228-7516 (office), 804-519-0437 (cell), mhoskins@rir.com

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Contact Information
Richmond International Raceway
Stephanie Derry
804.521.4141
Contact
www.rir.com

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