IISEIE & Microsoft to Help Develop a Local Software Economy in the Czech Republic

Hosted by The International Institute for Software Economics, Innovation and Entrepreneurship Inc. (IISEIE), The Microsoft Business Academy Workshop was established to help local economies build a sustainable software industry.

Brno, Czech Republic, April 08, 2010 --(PR.com)-- Several local start-up software developers attended the first Czech Republic Microsoft Business Academy held in Brno last week. This initiative provides support for software startups and entrepreneurs in developing specific skills to assist in growing their business. They gain valuable knowledge and insights on best business practices within the Information and Communications Technology (ICT) sector, designed to help stimulate the local software industry.

Delivered by experts in the global software industry at the Microsoft Innovation Center, the content of the workshop covered a number of areas critical for Czech Republic software businesses to succeed in the dynamic software market. Attendees to the workshop were provided with practical advice in key areas such as strategic development, sales and marketing, operational management, capability development, collaboration and channel management.

As well as covering business practices from successful operations within the international ICT sector, the Microsoft Innovation Academy also examined the local software market conditions including opportunities and challenges that would contribute to economic growth of this emerging industry. Attendees gained insights into the structure and market mix of the current software economy, as well as export and local channel opportunities.

Michael Hrabi from Microsoft Innovation Center was delighted to work with IISEIE to support the global community of software entrepreneurs.

“Ideas that improve the way we live and work often emerge from start-ups, that's why Microsoft introduced the BizSpark™ programme for software start-up companies in 2008. Now we are helping them get the skills they need to succeed through the Business Academy programme. It's about giving them access to people who can help to solve problems, and it's about creating networks of innovative businesses. All this helps great people, turn great ideas into reality”.

Formed in 2009, IISEIE is a non-partisan, not-for-profit international organization whose members comprise of researchers, software companies, and industry practitioners from the global software sector. The organization is committed to building local software economies through applied research and best practices that both informs and aligns industry based programs.

For more information on the Microsoft Business Academy or IISEIE visit www.iiseie.org.

Malcolm Fraser
+64 21 663 617