Loyaltyworks Adds Real-Time Hotel Booking Feature to RewardTrax® Incentive Programs

Atlanta, GA, April 08, 2010 --(PR.com)-- Loyaltyworks, a leading provider of services for online business incentive programs, announced the addition of “real-time hotel booking” to the RewardTrax online incentive technology platform. The feature allows reward program participants to search through and book hotel accommodations in real time – which means that availability and pricing information is 100% up to date and that reservation requests are placed immediately when participants redeem points for their reward.

“The RewardTrax platform now integrates live hotel reservation information provided by our travel reward partners.” said Kelly Held, Vice President of Information Technology at Loyaltyworks. “This allows participants in our reward programs to select and reserve hotel rooms - using points they’ve earned in their program – in exactly the same way as any of the popular online travel portals.”

In addition to hotel stays, participants in incentive programs running on the RewardTrax platform get access the largest selection of travel and merchandise rewards available in the industry. “There are literally millions of reward choices in the RewardTrax online reward catalog” says Held, “and they are available with real-time pricing (in points), availability, and in many cases, customer reviews. It’s a very diverse selection of rewards - we even offer tickets to live events.”

The RewardTrax platform supports branded, points-based reward programs designed by Loyaltyworks to help its clients achieve a wide range of business objectives - build customer loyalty, drive purchase behaviors, reward and recognize employees for outstanding performance, strengthen channel partner relationships, motivate sales teams, and more.

For additional information about Loyaltyworks’ business incentive solutions or online reward programs featuring the RewardTrax incentive technology, call 1-800-844-5000 or visit www.loyaltyworks.com

About Loyaltyworks
Loyaltyworks designs, develops and manages full-service loyalty and incentive programs that produce measurable business results. For 30+ years, they have helped companies drive revenue and profit by building employee and customer loyalty and encouraging desired behaviors with rewards. Typical incentive-driven business solutions include channel sales promotion and loyalty, customer loyalty programs, sales incentive programs, and employee reward and recognition. Loyaltyworks brings especially deep experience to the execution of channel loyalty and contractor rewards programs. The company supports all of its points-based incentive programs with a comprehensive set of tools and services including program design, the RewardTrax® technology platform, participant communications, program management, reward fulfillment and performance measurement.

Loren Weaver