Joffrey’s Coffee & Tea Company Appoints Local Entrepreneur and Ex-Microsoft Executive VP of Sales & Marketing

Tampa, FL, November 14, 2006 --( “Jose Ward will be leading Joffrey’s sales and marketing efforts to build the Joffrey’s brand, and to expand our national presence through multiple channels of distribution,” said Ted Abrams, CEO. “Jose brings a vast amount of experience in sales, operations and marketing, and will be working diligently to grow our internet business, as well as, expand the company and improve customer loyalty.”

Mr. Ward brings to the position 20 years of extensive sales and marketing experience and most recently sold his interest in the I-SOLD it on eBay franchises in the Tampa Bay area. Jose was the CEO of Fortis Software, a Clearwater software company that developed a number of PC applications including, the 802.11 WIFI clients used on Microsoft Windows, Apple Mac and Microsoft Pocket PC platforms. Prior to Fortis Software, Mr. Ward managed various sales and technical marketing teams for Microsoft Corporation for 13 years.

"My interest in Joffrey's began as a customer. My family and I fell in love with Joffrey’s Jamaican me Crazy coffee after visiting Joffrey’s Channelside store, where we experienced great people, who know how to make great coffee," said Ward. "I’ve always been passionate about great coffee and I am very excited about the opportunity to work with like-minded people.”

About Joffrey’s Coffee and Tea Company.

Founded in Tampa, Florida in 1984, Joffrey's Coffee & Tea Co., Inc. is a leading specialty coffee and tea producer, and marketer of fresh roasted whole bean coffee for home, office and fine dining establishments. Joffrey's fresh-roasted coffee and hand selected teas are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, corporate offices and restaurants, and coffee shops throughout Florida and the southeast. For more information about Joffrey's Coffee & Tea Co., please visit or call (800) 458-JAVA (5282).

Joffreys Coffee and Tea Company
Ted Abrams