Memory Loss Supplement Prevagen Salutes World Health Day Expanding Its Education Efforts

Madison, WI, April 16, 2010 --(PR.com)-- Memory loss (http://prevagen.com/MemoryLoss.html) supplement Prevagen is saluting World Health Day 2010 by extending their public service educational activities to cover the entire month of April. Mark Underwood, neuroscience researcher and president of Prevagen’s manufacturer, Quincy Bioscience, is doing a number of educational radio talk shows about the various facets of memory loss and its impact on health.

Memory loss knows no boundaries and its escalating effects are being experienced by the growing, aging populations of rural, metropolitan, and urban areas all over the world. The World Health Organization (WHO) reports that in almost every country, the proportion of people over 60-years-old is growing faster than any other age group as a result of both longer life expectancy and declining fertility rates.

Underwood, whose interest in neuroscience research began after witnessing two of his family members develop memory loss, says the inability to recall important facts and events can have a detrimental impact on health in unforeseen ways. For example, those with severe food allergies can forget which foods they must not eat, or worse, medications can be taken more often than prescribed, resulting in an overdose.

“Recent research has established that excess calcium within the neurons of the brain is what causes those neurons to die, triggering memory loss” says Underwood. “We have researched a naturally-occurring protein that can now be taken orally without a prescription which helps inhibit calcium build-up from occurring, thereby keeping the neurons alive and functional longer. Keeping brains healthy as long as possible is our mission."

During April’s educational radio campaign, Underwood will talk about his research into memory loss and explain why excess calcium accumulates within our brain cells. He will also explain how memory loss can be delayed or reversed by supplementing the diet with a calcium-binding protein discovered in jellyfish called apoaequorin, the active ingredient in Prevagen.

The World Health Organization is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends. For more information visit http://www.who.int/en/

Memory loss (http://prevagen.com/MemoryLoss.html) supplement Prevagen is manufactured by Quincy Bioscience, (http://www.quincybioscience.com) a biotechnology company based in Madison, Wisconsin. Quincy Bioscience is focused on the discovery, development and commercialization of novel compounds to fight the aging process. The company's products focus on restoring calcium balance related to neurodegenerative disorders and other destructive age-related mechanisms. Quincy Bioscience is developing health applications of the jellyfish protein apoaequorin for use in dietary supplements and pharmaceutical products. The company’s first product, Prevagen, was launched in the fall of 2007 and is intended to supplement the loss of critical calcium-binding proteins depleted in the normal course of healthy aging. * These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

###