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Generational Equity Announces Sale of Cox Instruments, LLC to Badger Meter, Inc. (NYSE:BMI)

Generational Equity announced the successful sale of its client, Cox Instruments, LLC of Scottsdale, Arizona to Badger Meter, Inc. (NYSE:BMI) of Milwaukee, Wisconsin.

Dallas, TX, April 16, 2010 --( Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the successful sale of its client, Cox Instruments, LLC of Scottsdale, Arizona to Badger Meter, Inc. (NYSE:BMI) of Milwaukee, Wisconsin. Financial terms of the transaction were not disclosed. The purchase resulted in the merger of the two companies, now named Cox Flow Measurement, Inc.

Cox Instruments, LLC engages in the manufacturing and marketing of high performance flow meters used in demanding applications such as aerospace, custody transfer, and flow measurement calibration test stands.

Badger Meter, Inc. is a manufacturer and marketer of products incorporating liquid flow measurement and control technologies serving markets worldwide. The Company’s products are used in a range of applications, including water, oil and chemicals. Its product lines fall into two categories: water applications and specialty applications. Its water applications include the sale of water meters and related technologies, and services used by water utilities as the basis for generating water and wastewater revenues. The Company’s products are also sold for other water purposes, including irrigation, water reclamation and industrial process applications. Specialty applications include the sale of meters and related technologies, and services for measuring a range of fluids in industries, such as; food and beverage, pharmaceutical production, petroleum, heating, ventilating and air conditioning (HVAC), and measuring and dispensing of automotive fluids.

Managing Directors, Stephen Crisham and Lori Galloway led Generational Equity’s deal team in marketing and negotiating the transaction. “This was a highly synergistic acquisition providing benefits for both parties on the sales, operational and administrative levels,” said Mr. Crisham.

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully.

A unique, four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability combine to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.

Headquartered in Dallas, TX, Generational Equity has over 200 professionals in the United States and Canada. For more information, contact Paul Blake at 877-213-1792 or Generational Equity's website is and their online newsroom can be found at

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Generational Equity
John Paser

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