The New England Consulting Group Announces Maverick Marketing Webinar
Westport, CT, April 17, 2010 --(PR.com)-- As part of the Avitage Thought Leadership Series, Tom Hayes, Managing Partner & Principal at the New England Consulting Group and author of “Maverick Marketing…Trailride into the Wild West of New Marketing”, and Bob Barocci, CEO of the Advertising Research Foundation, will present a free webinar discussing the rapidly changing world of marketing.
This webinar is aimed at helping C-Level Executives and Marketing Managers focused on business strategy and development, brand management, sales, and media and promotion planning harness the true power of a maverick strategy. Hayes and Barocci will also discuss some of the truly successful mavericks and demonstrate how they effectively strayed from the path, blazing a trail for marketers everywhere.
At the end of the webinar, any participant, upon request, will receive the intriguing and very useful 13-page glossary of Maverick Marketing terms.
Webinars are scheduled for Tuesday, April 20, 2010 at 12:00pm Eastern and Wednesday, April 28, 2010 at 1:00 pm Eastern and will last approximately 60 minutes. To register for the webinar and view the trailer, please visit http://content.avitage.com/MaverickMarketing.html.
About the Presenters
Tom Hayes is a Managing Partner & Principal at the New England Consulting Group and a key participant in the company’s marketing due diligence, healthcare, consumer packaged goods and business intelligence practices. Prior to joining New England, Tom was Executive Vice President and Director of Publicis Healthcare. Tom was also a long-time Senior Executive at major advertising agencies (JWT, Esty, Wells Rich Greene) specializing in managing their most demanding and intense marketing clients, including Procter & Gamble, Nabisco, Pfizer and Chesebrough-Ponds. Mr. Hayes has a B.S. degree in Metallurgical Engineering from North Carolina State, an MBA from Wharton Graduate School, and an LLB.
Bob Barocci is President & CEO of The Advertising Research Foundation. Prior to joining ARF, Bob was Director of Communications at New School University and part of Bob Kerrey’s leadership team. Bob spent 21 years at Leo Burnett, culminating in the position of President of Leo Burnett International. After Leo Burnett, he was Founder/CEO of McConnaughy Barocci Brown and then invited to become Director of Central/East Europe for Young and Rubicam. He holds an M.B.A. from Harvard University and a Phi Beta Kappa Mathematics degree from the University of Wisconsin.
About the New England Consulting Group
The New England Consulting Group is the world’s premier marketing management consultancy whose partners possess 25+ years of line management and management consultant experience. For a list of New England’s clients and partners, visit www.necg.net, or contact Michelle Zarrilli, Media Relations Manager, at 203-226-9200 x118 or at news@necg.net.
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This webinar is aimed at helping C-Level Executives and Marketing Managers focused on business strategy and development, brand management, sales, and media and promotion planning harness the true power of a maverick strategy. Hayes and Barocci will also discuss some of the truly successful mavericks and demonstrate how they effectively strayed from the path, blazing a trail for marketers everywhere.
At the end of the webinar, any participant, upon request, will receive the intriguing and very useful 13-page glossary of Maverick Marketing terms.
Webinars are scheduled for Tuesday, April 20, 2010 at 12:00pm Eastern and Wednesday, April 28, 2010 at 1:00 pm Eastern and will last approximately 60 minutes. To register for the webinar and view the trailer, please visit http://content.avitage.com/MaverickMarketing.html.
About the Presenters
Tom Hayes is a Managing Partner & Principal at the New England Consulting Group and a key participant in the company’s marketing due diligence, healthcare, consumer packaged goods and business intelligence practices. Prior to joining New England, Tom was Executive Vice President and Director of Publicis Healthcare. Tom was also a long-time Senior Executive at major advertising agencies (JWT, Esty, Wells Rich Greene) specializing in managing their most demanding and intense marketing clients, including Procter & Gamble, Nabisco, Pfizer and Chesebrough-Ponds. Mr. Hayes has a B.S. degree in Metallurgical Engineering from North Carolina State, an MBA from Wharton Graduate School, and an LLB.
Bob Barocci is President & CEO of The Advertising Research Foundation. Prior to joining ARF, Bob was Director of Communications at New School University and part of Bob Kerrey’s leadership team. Bob spent 21 years at Leo Burnett, culminating in the position of President of Leo Burnett International. After Leo Burnett, he was Founder/CEO of McConnaughy Barocci Brown and then invited to become Director of Central/East Europe for Young and Rubicam. He holds an M.B.A. from Harvard University and a Phi Beta Kappa Mathematics degree from the University of Wisconsin.
About the New England Consulting Group
The New England Consulting Group is the world’s premier marketing management consultancy whose partners possess 25+ years of line management and management consultant experience. For a list of New England’s clients and partners, visit www.necg.net, or contact Michelle Zarrilli, Media Relations Manager, at 203-226-9200 x118 or at news@necg.net.
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Contact
The New England Consulting Group
Michelle Zarrilli
203-226-9200
www.necg.net
Michelle Zarrilli
203-226-9200
www.necg.net
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