LGK Marketing Communications Collective, Inc. Presents a No-Frills Formula for Business Success

A back-to-basics marketing and management tutorial for those who have survived and are emerging from the worst economic crisis of the 21st century.

Washington, DC, April 28, 2010 --(PR.com)-- LGK Marketing Communications Collective, Inc. (LGK), a practice of independent marketing consultants, issues its monthly marketing brief: “A No-frills Formula for Business Success: Keep It Simple, Keep It Focused.” The brief is a back-to-basics tutorial for those who have survived and are emerging from the worst economic crisis of the 21st century. Part of the company’s LGK Vision series of marketing insight and thought leadership papers, the brief comprehensively outlines steps to simplify a business, streamline operations and accommodate changing consumer interests, while keeping the focus on the bottom line. The full brief is available on the company's website.

The brief examines two key areas of business operations: marketing and management, and recommends practices to meet both consumer demands and business goals. In the interest of cost efficiency and effectiveness, clear-cut undertakings such as do-it-yourself customer research, strategic partnerships and shorter staff meetings replace the bells and whistles of the past.

“We can celebrate that the United States is on its way to a fiscal recovery and will soon be back in business,” states Nancy L. Hohns, marketing brief author and LGK’s marketing insight specialist. She continues, “With that day quickly approaching, customers, consumers and clients want clarity, transparency, efficiency and simplicity in all of the products, services and businesses they use – and with their satisfaction and the bottom line at stake, satisfying those needs is the only responsible way to move forward.”

To view the marketing brief in its entirety, visit the company's website. To interview the author, Nancy L. Hohns, contact Leisa Chester Weir at 1.877.545.5622, Ext. 701.

About Nancy Hohns
Nancy L. Hohns is a marketing communications leader and idea architect with more than 20 years national experience in marketing, public relations, brand strategy, advertising and special events. She has a proven track record of producing “game-changing” work in agency, corporate and non-profit environments; a demonstrated ability to solve problems, generate workable solutions, formulate breakthrough concepts and connect to multiple stakeholders through multiple channels; and an earned reputation for attaining powerful results in the consumer, retail, food, service and trade marketing industries.

About LGK Marketing Communications Collective
LGK Marketing Communications Collective, Inc. provides practical solutions for companies and organizations of all sizes. The practice of independent consultants with more than 50 collective years of industry expertise provides an array of marketing services and works with clients to implement marketing programs seamlessly, efficiently and effectively. For more information, visit the South Florida and Capital Beltway-based practice on the web, follow LGK Marketing on Twitter or browse the company’s blog on Blogspot.

LGK Marketing Communications Collective, Inc.
Leisa Chester Weir
1-877-545-5622, ext. 701