Very Important Relationships, Inc. Partners with Dallas LIFE To Use to Help Dallas LIFE Fund Raising Efforts for the Homeless

Dallas, TX, May 01, 2010 --( Very Important Relationships, Inc.(VIR), a premier provider of customer loyalty, employee benefits, and fundraising programs, announced today that it has teamed up with Dallas LIFE (DALLAS LIFE), the nation’s largest homeless facility, to offer VIR’s newest community based portal to DALLAS LIFE supporters. provides a social community based network which includes a personalized online CashBack Rewards Shopping Mall for each Dallas LIFE supporter. Due to Explodium’s unique architecture, it can provide significant benefits and CashBack dollars to the supporters of Dallas LIFE, while also generating important support for Dallas LIFE at the same time.

Dallas LIFE is a charitable non-profit organization governed by a volunteer board of trustees and is designed to meet the needs of homeless men, women, children and families in the Dallas metroplex. offers DALLAS LIFE an exciting new way of supercharging the inflow of donations to DALLAS LIFE through its new incentive-based social network.

“Unlike traditional fundraisers, no one is expected to write a check to support Dallas LIFE.” says Jan Blake, Special Events Coordinator at DALLAS LIFE. “Instead they shop with their favorite store online, get special pricing and earn personal CashBack dollars on everything they buy. Then they invite their family and friends to join them in their own on-line social community with on-line competition game room and personal Home Page. That’s all there is to it!”

Explodium takes a portion of the marketing revenues it receives from the merchants on each purchase in the mall and makes additional contributions to DALLAS LIFE through it fundraising revenue sharing model. What makes this program truly unparalleled is that VIR also has a revenue sharing model for each supporter to help incentivize a true viral explosion to grow the DALLAS LIFE community and its supporters.

Explodium is the first ever fully incentivized social network designed to grow virally,” says Jody Tallal, CEO of Very Important Relationships, Inc. “VIR is honored to be able to offer this unique platform to help Dallas LIFE to help it achieve its important mission.”

“What made Explodium so attractive to Dallas LIFE is that it is a true Win/Win for everyone”, says Blake. “We are excited to be one of the first nonprofit organizations to offer this exciting comprehensive social network, with its own CashBack Rewards Mall and more to our supporters. This allows them to take advantage of great saving on purchases from respected merchants, earn personal Cash Back dollars, and generate important contributions for DALLAS LIFE at the same time. This is a true “No Brainer.”

People who wish to enroll in Explodium and enjoy its exceptional benefit, to help support Dallas LIFE at the same time, can go to LIFE and enroll today for Free.

About Dallas LIFE

Dallas Life reaches out to homeless men, women and children with food, clothing, shelter, education and long-term rehabilitation programs founded on spiritual principals and the teachings of Jesus Christ. Dallas LIFE began its service to the city over 50 years ago. The history of Dallas LIFE lives in the countless hearts of those who have come through our doors. These fifty plus years has seen it steadfast in its mission, faithful to its guests and committed to its Savior. To find out more about Dallas LIFE, please visit its website at

About Very Important Relationships
Very Important Relationships, Inc. is a premier developer of Internet CashBack Rewards shopping programs. VIR operates 17 different CashBack mall business models that serve seven industries, including employee benefits, customer loyalty, nonprofit fundraising, and association benefits. Each VIR CashBack Mega Mall containing over 1,000 of the nation’s top retailers, offer CashBack on all purchases, plus “Hot Savings” offers daily from the merchants competing against one another for the members business.

Very Important Relationships, Inc.
Jody Tallal
(972) 726-9595