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Car Wash Industry Turns to Custom Marketing Services to Increase Business

QC Pacific partners with KAZU Agency to offer customer Bake Hand Car Wash customized marketing support to grow business in a slow economy.

Los Angeles, CA, May 01, 2010 --( As more consumers pinch pennies and reduce small luxuries such as professional car washes, QC Pacific, a local distributor of premium car cleaning solutions, realized they needed to increase the level of support they provide their car wash customers such as Bake Hand Car Wash. To offer programs beyond posters and coupons, QC Pacific partnered with marketing agency KAZU to provide custom marketing services tailored to the unique needs of Bake Hand Car Wash.

As Bake Hand Car Wash considered switching products to save costs and increase exposure, QC Pacific owner and founder Jose Rodriguez realized he had to offer something very unique to maintain and support his current customers. By working with KAZU, QC Pacific was able to assist Bake Hand Car Wash with updated branding for the car wash, resulting in a new custom menu board and tower, an updated logo and targeted press releases highlighting their dedication and programs for environmental awareness within the community.

“QC Pacific has always strived to provide superior customer service. By offering custom services to benefit Bake, in addition to creating programs and collateral to support our products, we believe this program exceeds the level of service currently found in the car wash industry and we look forward to rolling out similar programs to our other car washes,” said Jose Rodriquez.

As commercial car washes continue to navigate through this economic storm, QC Pacific continues to increase their focus on marketing for their own company as well as their customers. “We were ready to make significant changes to our product line, but were intrigued by the opportunity to work with KAZU to develop a brand around our car wash. This was a unique offer that I have not come across in my 35 years in the car wash industry,” comments Ron Jones, owner of Bake Hand Car Wash. By continuing to focus on customers and the future, QC Pacific plans to be a leader in servicing the Southern California commercial car wash industry for years to come.

About QC Pacific
QC Pacific has over 60 years of collective commercial car wash experience including ownership, maintenance, sales and service in Southern California. Offering services for all aspects of the commercial car wash industry, QC Pacific distributes Qual Chem premium vehicle cleaning solution in addition to providing site operation troubleshooting, evaluation and consulting, tunnel repairs, and water and cleaning solutions management. We are in business to exceed the needs and expectations of our customers while making their lives easier. For more about our services, visit

About KAZU Agency
Kazu is a boutique, integrated marketing agency based in Los Angeles & Orange County, bridges the marketing and technology gap for both start-up and established corporations. Kazu helps customers identify their business and brand strategies to develop goals we can then build around using services ranging from traditional marketing and PR to online advertising and web services. For more information about Kazu, visit

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Kazu Agency
Cathleen Genewick

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