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Your World Needs You: Tetra Pak and WWF-UK Begin Search for Best Renewable Ideas

Tetra Pak and WWF-UK launch partnership competition to turn public’s green intentions into action

London, United Kingdom, May 05, 2010 --( Tetra Pak UK and WWF-UK have launched a nationwide search for ideas aimed at harnessing the nation’s ‘green’ intentions and translating them into action.

New research commissioned by Tetra Pak, has revealed that whilst 82% of UK adults believe their individual actions can make some difference to the environment, these are not reflected in food shopping habits where green credentials come 4th on the list of product criteria below quality, value and special offers.

Tetra Pak and WWF-UK have today also launched a three year partnership. As the planet’s resources continue to deplete, the partnership aims to raise the awareness and understanding of renewability*, and the importance of choosing goods made from responsibly managed renewable sources, so that we can have these resources for many years to come.

‘Your Renewable Idea’ calls for ideas and solutions which will encourage everyone to buy goods made from renewable sources, such as responsibly managed forests. Ideas to change people’s habits and lifestyles – no matter how large or small - can be submitted online via for a public vote. Up to 25,000 pounds Sterling will go towards making the winning idea a reality, with the support of Tetra Pak and WWF-UK.

For every vote and idea submitted, Tetra Pak will donate 10p and 1 pound Sterling respectively, to WWF-UK. The funds generated will support a project to help conserve the forest habitat of a number of rare species including the Persian leopard and other important conservation projects.

The survey of 2,170 adults, commissioned by Tetra Pak, revealed that from a given list, value for money (97%), good quality (96%), and special offers (86%) are the most important factors when shopping for food. Environmentally friendly (61%) and fair-trade/ethical (56%) credentials came 4th and 5th, followed by brand recognition (50%) and innovation (28%). The research also found that, whilst 80% of adults claimed to know what a renewable resource is, just over half (55%) accurately identified the definition.

Tetra Pak UK’s Director of Environment and Communications, Rupert Maitland-Titterton said: “It’s encouraging that so many people have good green intentions, but no surprise that consumers rate value for money and quality above environmental credentials in the current economic climate. As the economy improves we’d hope to see that change, but in the meantime we have a job to do in encouraging people to translate their belief into action. Making the right choices does not always have to cost more - cartons are a great example of this – so people can start today. Our partnership with WWF aims to help people understand what renewable means, why it matters and how they really can make a difference. And we are calling for ideas – anything from an inventive shoppers’ loyalty scheme, an iPhone app that gives you a personal ‘renewability rating’ or a children’s education programme – to help solve this challenge together.”

WWF-UK’s Forest & Trade Network manager, Julia Young commented: "The Russian Caucasus boasts a unique mixture of species yet has a worrying lack of sustainable forest management. To date, WWF has undertaken limited work in the region, yet it is one of our priority habitats in Russia, so this competition will help generate vital funding for the start of work there. Tetra Pak has committed to support the growth of FSC forest management in critical forest habitats, and together we are aiming to raise awareness of the need to manage production of forests as renewable resources to provide economic, social and environmental benefits for the foreseeable future."

Naturalist and TV wildlife presenter, Steve Backshall, who is giving his support to the campaign, said: "We’ve got just one planet, bursting with people – twice as many now as when my folks were kids. We all use an incredible amount of stuff, and when we’re done with it, it gets dumped. Would anybody out there look forward to a future of vast overflowing landfills, oceans filled with floating plastic, desperate plans to bury trash or fire it into space?! Of course not. Well there is one simple phrase you can start off with. Renewability: the fourth R. Reduce, reuse, recycle, choose renewable… supporting Tetra Pak’s campaign with WWF-UK is the perfect way to get started!"

- Entries submitted for the ‘Your Renewable Idea’ competition via, will go to public vote, on the website. The ideas with the most votes will be reviewed by a panel of judges to select the overall winner. The winner will receive 1,000 pounds Sterling and up to 25,000 pounds Sterling will go towards making the winning idea a reality with the support of Tetra Pak and WWF-UK. The competition is open for entries until 31st October 2010 and for voting until 30th November 2010. For further information visit

- Follow the campaign on Facebook ( and Twitter (

Contact Information
Fishburn Hedges
Amy Wilson
0044 20 7839 4321

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