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Google is the #1 Overall IDEAL Employer for the 4th Year in a Row Among US Undergraduate Students

Based on more than 163,246 employer evaluations, reflecting the opinions of approximately 56,900 Undergraduate students, Universum USA presents the 2010 Top IDEAL Employers.

Philadelphia, PA, May 04, 2010 --( Universum USA announced today the results of its annual employer image survey, also known as IDEALTM Employer Survey. Google is perceived as being an IDEALTM Employer at 14.76%, along with Walt Disney Company and FBI, who increased from #5 to #3 on this year’s survey. Based on the frequency of being selected as an IDEALTM employer, Universum produces an IDEALTM employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.

Tracy Lynn Drye, Senior Vice President of Employer Branding at Universum commented on this year’s rankings, “In 2010 students identified IDEALTM employers that exemplified the essence of their employer brand through their commitment to strategic attraction, recruitment and development of top talent while providing job security within their organization.”

The first 10 ideal employers, segmented by their main field of study are:

Business: 1. Google, 2. Ernst & Young, 3. PricewaterhouseCoopers, LLP, 4. Deloitte, 5. Walt Disney Company, 6. KPMG LLP, 7. J.P. Morgan, 8. Apple Computer, 9. Goldman Sachs, 10. Nike

Engineering: 1. NASA, 2. Lockheed Martin Corporation, 3. Google, 4. Boeing, 5.General Electric, 6. Microsoft, 7. U.S. Department of Energy, 8. BMW,9. Exxon Mobil Corporation, 10. Apple Computer

IT: 1.Google, 2. Microsoft, 3. Apple Computer, 4. IBM, 5.Cisco Systems, 6. Intel, 7. FBI, 8. Electronic Arts,9. Sony, 10. NASA

To view the Universum Top 100, go to

If you’d like more information on this topic, or to schedule an interview, contact Kristina Matthews. Email: Tel: 215-546-4900 x312


About the Universum Top 100 Ideal Employer Rankings – Country Edition
The results are based on the answers of 56,900 number of students, studying for degrees in Business, Engineering, IT, Humanities, Liberal Arts, Education and Natural Sciences, and 163,246 number of individual employer evaluations. Each respondent is presented with a list of 214 national and international employers, nominated by the target group through an independent and structured nomination and assessment process, which prevents companies unfairly influencing their position. Respondents acknowledge those companies they would consider working for. Of the companies selected as ‘considered employers’, the respondents then select their five ‘Ideal Employers’. The rankings, dubbed the Universum Top 100, measure the level of employer attractiveness of companies or organisation on the recruitment market.

About Universum
Universum is an international company which specialises in the field of employer branding*. Founded in 1988, its goal was to improve communication between students and the employers who want to recruit them. Today, Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. Universum is a trusted partner to 1,200 clients, including many Fortune 500 companies, and co-operates with 1,500 universities worldwide to conduct research on the career and employer preferences of top talent. Last year, Universum surveyed 300,000 students and 80,000 professionals worldwide. For more information, go to

*Employer branding is the strategy companies use to appeal to desired current and future ideal talent.
Contact Information
Universum Group
Jonas Barck

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