Online Real Estate Portal Begins Reverse Publishing into the Miami Herald

Advertisers on US Condo Exchange can now buy classified ads in the Miami Herald and El Nuevo Herald to compliment online exposure.

Miami, FL, November 22, 2006 --( US Condo Exchange, LLC., a global advertising portal and international listing service for condos and townhomes, announced today that they have added print classified ads to the available advertising opportunities on the site. Classified liner ads to be run in the Miami Herald and El Nuevo Herald are now available for purchase on for people seeking additional print exposure for their online listing.

Using reverse publishing technology, US Condo Exchange customers can purchase 14-day and 28-day liner ads through the site which are then posted to the Miami Herald in real time and run in Herald publications based on the customer’s desired run dates. This functionality allows the Miami Herald and US Condo Exchange to offer advertisers a mix of both print and online exposure within their marketing partnership. “The deployment of this functionality on our site creates additional value for our advertisers and our partner the Miami Herald,” said CEO Richard Swerdlow. “With the new functionality we can serve as an online reseller of print classified ads and drive incremental revenues to a variety of media partners.”

US Condo Exchange is a global advertising portal and international listing service for condos. The Company currently has over 155,000 condos located in the US and in 40 countries around the world listed on the site, valued at over $60 billion. US Condo Exchange cost-effectively delivers unparalleled international exposure to developers, brokers, and for-sale-by-owner sellers. The Company also partners with major media companies to automate the listing of for-sale and for-rent condo ads.

The Miami Herald is the leading daily newspaper in South Florida reaching nearly 1.4 million readers weekly. It has a 100 year history of quality journalism and has won 18 Pulitzer prizes. The Herald is owned by the McClatchy Company, a leading newspaper and internet publisher dedicated to the values of quality journalism, free expression and community service.

US Condo Exchange
Adam Kujacznski