Cint and krea Form a Strategic Alliance to Harness the Power of India

Chennai, India, May 08, 2010 --( Market research technology and solutions provider Cint enters into a strategic alliance with Indian-research agency krea. With this synergy, krea shall represent and leverage the Cint Panel Exchange (CPX) to service Indian clients. Cint’s technology will be exclusively used to recruit new panels and increase the overall supply available to clients for sampling.

Krea shall work with clients and partners to build new panels, either through converting their existing customer databases into research access panels or by building panels from scratch in the Cint Panel Exchange (CPX). Representing an Indian panel size of 50,000, krea is aiming high and looking at garnering significant market share in nascent India.

Krea is the only firm in India providing advisory panel services on a BM3 framework – Build, Manage, Maintain and Monetize. Such research access panels can be used by partners for conducting research on their own customers whilst providing an opportunity to offer an in-depth -profiled panel for research.

Richard Thornton, Global Sales Director at Cint, commented: “We are extremely excited about this alliance and see krea as the ideal partner for Cint in India. Through the local expertise of Pravin Shekar and his team, Cint will be able to tap into this increasingly influential and emerging market. It is our goal, through krea, to support this growth and drive online research by bringing our innovative technology platform and solutions to Indian clients. The krea culture and philosophy fits in very nicely with our own and because of this we are delighted to make this announcement.”

kreator-in-chief Pravin Shekar commented: “There is a burning need to bring innovative solutions to the marketplace and the need for a collaborative approach. Krea’s objective is to redefine traditional modes of conducting research and utilize technology to its utmost potential. Online and mobile panels are the way to go as India is a growing market. India is at No.4 in the world’s top 20 for internet usage while Mobile tele-density has already crossed 50% of the total population*.

“Cint is a very able partner constantly striving to bring in new technology solutions. With this partnership, krea is looking at leveraging on Cint’s technology base to build panels in the Healthcare, youth and mobile space.”

Krea is also aiming to lower the overall cost of doing research by using automated solutions like Cint’s unique intuitive sampling algorithm for managing tracking study fieldwork, Cint Automated Tracker (CAT). This is set to bring much needed transparency to the online research and sampling process.

About Cint

Cint hosts the first online panel marketplace – Cint Panel Exchange (CPX) – offering access to multiple providers through a self-service interface. By partnering with companies worldwide Cint has built a network of over 500+ panels reaching 3 million individuals in 40 countries. Cint’s SaaS platform offers world firsts like Cint Automated Tracker, for saving time on managing trackers, and the Cint Direct Sample plug-in where through an API other platforms offer access to the CPX, giving their users instant access to online sample. Headquartered in Stockholm, Cint has offices in Europe, North America and Australia.

About krea

krea stands for 'energy/action' and creates India-specific online and offline panels; specializing in Healthcare, Youth and Mobile samples. krea works with partners to create Advisory panels, online communities and supports the entire research process: from design, panel management, fielding through to reporting.

krea's USP is in leveraging the online/mobile convergence and a mixed-mode approach to connect with the Hard-to-reach population.

krea is the Go-to place to connect with India.

Shakthi Soma