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National Foundation for Celiac Awareness

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NRA Show 2010 Presents: Gluten-Free: Easy As ABCDE


Educational session to discuss opportunity and profitability in the gluten-free market

Ambler, PA, May 07, 2010 --(PR.com)-- The National Foundation for Celiac Awareness (NFCA) will deliver a highly anticipated educational session on the topic of the gluten-free marketplace entitled Gluten-Free: Easy As ABCDE on Sunday, May 23rd 2010 at the National Restaurant Association (NRA) Show at Chicago’s McCormick Place.

Featuring a dynamic collection of industry experts, Gluten-Free: Easy As ABCDE will demonstrate a business case for restaurants and the food service industry to invest in the gluten-free consumer base, and provide solutions for multiple business models featuring some of the best products, services and solutions on the market today.

This is NFCA’s return invitation to present on the industry’s biggest stage, following the success of its 2009 NRA Show panel presentation, Gluten-Free on the Menu: Expanding Your Customer Base.

Gluten-Free: Easy As ABCDE will take place from 10:00 -11:30 a.m. in room S405A.

Session Overview:

U.S. News & World Report estimates that 15 to 25% of consumers look for gluten-free options, as the number of Americans with celiac disease and gluten intolerance is on the rise. Packaged Facts research projects that this segment of the U.S. retail marketplace will continue double-digit growth as it approaches $2.6 billion in 2012, offering tremendous success and profits to those entering this marketplace.

Despite outgrowing other areas of the food industry, the gluten-free marketplace it is not keeping up with demand due to perception that the diet is merely trend and that gluten-free initiatives are difficult to implement.

Gluten-Free: Easy As ABCDE will dispel these myths by presenting a successful system utilized by thriving operations, and explain how to implement a proven 4-part process to confidently provide patrons with safe and delicious gluten-free options, creating a market differentiator that will attract this growing and loyal customer base.

Presenters:

· Nancy Baker, Director of Education, National Foundation for Celiac Awareness (NFCA)
· Anne Roland Lee MS, RD, Director of Food and Nutritional Services, Schar USA
· Kay Conley, Executive Chef and Owner, Savory Moment
· Jim McCurley, Chef, P.F Chang’s China Bistro
· Doug Radi: Vice-President of Marketing, Rudi’s Gluten-free Bakery
· Richard J. Coppedge, Jr., CMB, professor, Culinary Institute of America
· Tom Herndon, Owner and Chef, Hipp Kitchen and Full Fridge

For more information on this collection of gluten-free market experts and industry leaders visit:

http://www.celiaccentral.org/Events/Upcoming-Events/2010-NRA-Show/335/

To register for Gluten-Free: Easy As ABCDE, visit the Events & Attractions section of the NRA Show 2010 website:

http://show.restaurant.org/NRA10/public/Content.aspx?ID=387&sortMenu=108008

NFCA and the Gluten-free Easy As ABCDE panel will also hold a reception following the educational session, from 6pm-9pm at the Hyatt Regency McCormick Place Ballroom.

The reception is open to both industry professionals and members of the media who wish to gain insight into the gluten-free market and network with gluten-free experts.

In conjunction with their educational session, NFCA is hosting the NRA’s first ever Gluten-Free Showcase Pavilion on the Show floor throughout the May 22nd - 25th event.

Through it’s presence at the Show, NFCA seeks to double the size of the marketplace by 2012, advancing the organization’s goals to mainstream gluten-free foods and revolutionize how almost 13 million Americans with celiac disease and gluten intolerance manage their health through diet and nutrition.

To get acquainted with this industry phenomenon and learn how gluten-free can improve your bottom line, visit the Gluten-Free Showcase Pavilion (Booth #6436) and receive 25% off gluten-free training and consulting services when you sign up at the Show.

About NFCA and GREAT Gluten-Free Initiatives

NFCA’s GREAT gluten-free initiatives promote a vision where gluten-free food is tasty, safe, affordable, accessible, and understood. The organization and its programming which includes the GREAT Business Association of gluten-free business and certified gluten-free product registry, as well as the GREAT gluten-free training program for kitchens and food service, have been recognized by industry professionals and consumers alike for their leadership in the growth and development of the gluten-free market.

NFCA is a non-profit organization dedicated to raising awareness of celiac in order to gain prompt and accurate diagnosis for those suffering, support the health and wellbeing of those with the disease, and facilitate research that will better understand the disorder and find a cure. Visit www.celiaccentral.org for information.

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Contact Information
National Foundation for Celiac Awareness
Whitney Ehret
215-325-1306 x.103
Contact
www.celiaccentral.org
Attached Files
Gluten-Free Goes Mainstream at NRA Show 2010
The National Foundation for Celiac Awareness (NFCA) and GREAT gluten-free business Association will host the first ever Gluten-Free Showcase Pavilion at the 2010 National Restaurant Association (NRA) Show, held May 22nd through 25th in Chicago, IL.
Filename: NRAPavilionrelease.pdf

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