St Ives Direct Sign Up as New Apteco Partner

Warwick, United Kingdom, May 12, 2010 --(PR.com)-- St Ives Direct is a recognised leader in direct marketing. With strong financial backing from their parent group and customers ranging from high street retailers to government departments, their portfolio of added value services extends way beyond print and direct mail. FastStats will become part of their fully integrated services solution which includes consultancy services and creative advice, database management, segmentation and selection, marketing analytics and an extensive print and direct mail capacity.

As an approved Apteco partner St Ives Direct will now be able to implement, host and manage FastStats marketing data analysis systems for their clients. They will also have access to Apteco’s installation and consultancy team, support desk, online FastStats community forum and quarterly software updates, as well as free attendance for themselves and their clients at the annual FastStats user conference.

Simon Fletcher who is responsible for business development at Apteco comments: “We are looking forward to working with St Ives Direct as they integrate FastStats into their solutions. Our partners are integral to the development of our software and help us ensure that we continue to meet the demanding needs of today’s marketers. St Ives Direct have extensive experience with high volume, high profile direct marketing clients and we will be working closely to ensure that their needs are met.”

Carl Garnett, Commercial Director at St Ives Direct comments “Apteco have proven themselves a leader in their field and as such we are pleased to partner with them to further enhance St Ives offering in Direct Marketing services. As a business we have for some time been providing services outside of print production in data management, analytics, mobile and online marketing and a range of services to deliver multichannel marketing campaigns; our association with Apteco will further extend our capabilities and ability to add value to our overall offering.”

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