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International Medical Tourism Journal Announces the Results of the Medical Tourism Climate Survey 2010

Keith Pollard, Managing Director of Intuition Communication, publishers of the International Medical Travel Journal revealed the results of the 2010 Medical Tourism Climate Survey at the EMTC 2010 in Venice.

London, United Kingdom, May 13, 2010 --( Keith Pollard, Managing Director of Intuition Communication, publishers of the International Medical Travel Journal ( revealed the results of the 2010 Medical Tourism Climate Survey at the European Medical Travel Conference 2010 in Venice, 5th May.

The Medical Tourism Climate Survey 2010 was funded by the International Medical Travel Journal, the world’s leading journal for the medical travel sector and was completed online by 257 representatives of medical tourism businesses from 55 different countries. A cross section of medical tourism agencies and facilitators, hospitals and business consultants were surveyed with dental treatment, cosmetic surgery and orthopaedic surgery among the most common services provided by respondents.

The survey examines key issues, current activities, the state of the market and predicted business growth including the understanding and perceived impact of EU Cross Border Healthcare and other challenges and opportunities in the medical travel sector today.

The results reflect the fragmented nature of the medical tourism sector and its recent growth, with 20% of organisations surveyed only in business for one year; 63% of the organisations have been in business for more than two years. 17% of the respondents handle more than 500 medical tourists annually.

The full survey is available from IMTJ for euro150.

Key highlights include:

Top destinations and patient sources

According to medical tourism facilitators the leading medical tourism destinations are India, Thailand, USA, Hungary and Malaysia. The USA, UK and Russian Federation are seen as the leading source of patients both now and in the future. Countries rated as providing the best overall service to patients are Thailand, India, and Singapore.

Respondents predicted that India, Thailand, and Singapore would also be the leading medical tourism destinations in five years time.

Current trends and predictions for growth

There are mixed views about the current market, with over half believing that the market has declined or remained static in the past twelve months. Around half of the organisations have seen no growth or a decline in their business over the past year although 47% state that their current business situation is good or very good. A third of respondents report a growth in their medical tourism business of 10% or more last year. The vast majority are confident about future business prospects with 76% expecting the overall market to grow in the next twelve months.


Respondents are most optimistic about the dental and cosmetic surgery markets. The majority of organisations surveyed have little understanding of the European Union Directive on Patient Mobility but nevertheless believe that the ratification of the Directive will increase the number of medical tourists with Europe.


Competition and marketing issues are seen as the major problems facing organisations involved in medical tourism. Other key issues are:

Insufficient demand
Insurance and liability issues
Lack of quality standards and international standards
Lack of professionalism within the industry

Patient Choice

The main factors considered to influence patient choice are:

Expertise and qualifications of the doctor/dentist
Comments and ratings by other patients
Fluency in the patient’s language (English, French and German are the most commonly supported languages within the destination countries).

Keith Pollard says: “The survey gives a realistic and current view of the industry. It is an invaluable insight in to what is happening throughout the world of medical travel today and is a useful tool for planning and strategy for the industry and individual businesses.”


Notes to editors:

For further press information please contact: Caroline Ratner at Caroline Ratner Communications.

Email: or telephone: 020 8209 0120 or 07976 765453

About the survey

The Medical Tourism Climate Survey 2010 was conducted by the International Medical Travel Journal for the European Medical Travel Conference 2010, Monastier di Terviso, Venice, Italy 5th May 2010.

The survey was conducted online using the SurveyMonkey survey system ( and is available from Intuition Communication, at a price of euro150.

About Intuition
Intuition Communication publishes a growing portfolio of health information websites, and is about to launch Doctor Internet ( a health information website specifically aimed at Arab patients, published in both English and Arabic. Intuition also publishes:

· – the leading business to business journal for the medical travel sector.
· - the UK's leading guide to health and medical tourism, covering over 50 destinations worldwide.
· - is the UK’s leading online gateway to information about all aspects of private healthcare options in the UK.
· - provides comprehensive information about this world famous area of medical excellence.
· – a healthcare guide for information on UK health services.
· – a business to business portal providing information on occupational health services available across the UK.
· - a searchable database of over 1,000 self help organisations and support groups across the UK.
· - an online resource for cancer patients, their relatives and carers.
· – private healthcare information on leading health information website.
· – Eire’s leading healthcare information portal

A full list of sites can be found at:
Contact Information
International Medical Travel Journal
Caroline Ratner

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