Wize Helps Shoppers Make Smart Decisions This Holiday Season with Consumer Product Reviews & Ranking Site Unlike Anything Else on the Web

Wize.com now incorporates over 900,000 of the most relevant expert and consumer product reviews from the entire web into the Wize Rank scores, making consumer research easier and faster.

Minneapolis, MN, November 27, 2006 --(PR.com)-- Wize.com, an aggregator of consumer product reviews and one-stop resource for helping people find the best products, recently added thousands of new product reviews to help shoppers decide which products to purchase this holiday season. With over 900,000 consumer product reviews available on one Web site, consumers can make fast, easy, informed decisions on the gifts they want to purchase.

Wize constantly searches the Web for the latest, most informative product reviews and presents them in an easy-to-read format. It gives consumers the option to read as little or as many of the user and professional reviews available for each product on the Web site.

Unlike anything else currently available on the Web, products found on Wize.com are scored on a scale from zero to 100 using the Wize Rank scoring system. Wize Rank is compiled from expert and consumer product reviews retrieved from all over the Web. Best of all, Wize rankings are completely objective because the system's proprietary algorithm distills so many ratings and reviews that it's virtually impossible to manipulate.

Wize is great for consumers who want a quick, reputable resource for determining which products are worth further consideration. Additionally, shoppers who like to conduct their own in-depth research can choose to read the consumer product reviews from links Wize provides for each individual product.

The simple interface helps shoppers find products quickly. Shoppers can use different attribute filtering options to easily sort products by the characteristics that are most important to them, like price, brand and features. For example, the digital cameras category allows shoppers to search for cameras based on price range, brand, camera resolution, camera type and optical zoom.

"During the holiday season, consumers often have trouble making time to do all of their shopping, let alone conduct thorough research on each item beforehand to make sure they are purchasing quality gifts," said Doug Baker, founder and chief executive officer (CEO) of Wize. "At Wize, we do all of the consumer research to help shoppers make smart decisions in less time."

Wize is free to consumers because it is supported by advertising displayed on the site. Since Wize does not sell the products listed on its Web site, the helpful contextual ads allow users to quickly find good prices and places to buy products. Wize is committed to providing objective information to consumers, which means that advertisers and business partners have no influence on a product's Wize Rank.

For more information or to view more than 900,000 unbiased consumer product reviews, please visit the Web site at Wize.com.

About Wize
Wize simplifies consumer research. The free Web site consolidates expert and consumer product reviews for more than sixteen thousand consumer products into a single source. Products are sorted by Wize Rank, a score that represents the public's collective wisdom, good or bad, for each item. Wize Rank allows people to quickly determine which products are worth further consideration. Wize.com was founded in 2005 by Doug Baker. Previously, Baker was founder and CEO of Private Accounts which was acquired by E*TRADE in 2000. Headquartered in Minneapolis, Minn., Wize.com is privately held. For media inquiries, contact Lauren Kinzler of Dittoe PR at 317-202-2280 or e-mail protected from spam bots. For company information, visit http://wize.com.

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