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Fierce Fun Toys, LLC

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Making Noise with Their ASTRA Debut - Norman PhartEphant® & Friends

Embracing silly & educational: Norman PhartEphant® is a 10-inch plush elephant that emits 1 of 8 different "phart" sounds with a squeeze of his tail & a story promoting cultural diversity, and friendship.

New York, NY, May 19, 2010 --( When buyers walk up to a woman at a toy trade show holding a cute, cuddly elephant, the last thing they expect is an unapologetic fart. Yet that is exactly what they get. Fierce Fun Toys, LLC --Toys with a Tale, will be making its first appearance at the ASTRA show & debuting its new line of products for the Fall -- moving beyond gas alone.

Fierce Fun Toys, LLC is a toy company that combines plush animal toys with silly sounds and books that move beyond silly, into promoting a positive message of cultural diversity, inclusion, geography and friendship. These products are not the norm, particularly when it comes to the animals’ sounds; "pharts," sneezes and hiccups. The Fierce Fun Toys, LLC products being presented at ASTRA will include the adorable, cuddly and hilarious:

Norman PhartEphant® - Norman is an African elephant that was adopted by a U.S. zoo but the change in diet has not gone well, causing a gassy result.

Ben KachooTM – Ben is a hippo with allergies, he also lives in the zoo’s swamp. This is a combination creating explosive results.

Harry HiccersTM – Harry is a koala with an appetite that goes beyond Eucalyptus, resulting in hiccups.

This collection of 10-inch plush animals meet CPSIA standards and offer a companion 32 page picture book option. Books for all three toys will be available by year-end.

Opening the door on silly, this collection offers parents the opportunity to starts a dialog with kids about bodily functions, cultural diversity, overcoming fears, making friends and just celebrating being “human.”

“After a triumphant showing at Toy Fair in New York in February, we are thrilled to be presenting to the prestigious group of ASTRA (American Specialty Toy Retailing Association) retailers at the ASTRA annual trade show this June 13-16 in Providence, Rhode Island,” said Founder/President Angela Larson.

About Fierce Fun Toys, LLC:
Fierce Fun Toys, LLC is a philanthropic for-profit company with a portion of sales supporting children's charities. To learn more about the charities, retail and wholesale information and a list of current retailers, please visit

Contact Information
Fierce Fun Toys, LLC
Angela Larson

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