The Habit Factor® Version 1.7: iTunes Welcomes the Latest Release of Its Best-Selling Productivity, Goals & Habits Tracking App

The Habit Factor® version 1.7 iPhone app is now available for download, offering enhanced features, interface updates and even more ways to help you realize your dreams and goals faster and easier.

San Diego, CA, May 19, 2010 --( There’s no magic formula for making your dreams come true – just hard work, perseverance and a sincere desire to create your own ideal future. One way to achieve success is to make certain you have the incredible power of habit working on your behalf. It was The Duke of Wellington who proclaimed, “Habit is ten times nature.” And, now with The Habit Factor® iPhone app, you can be certain you’ve aligned (and are tracking) the proper habits to achieve your most important goals.

Nearly one year after its original debut, The Habit Factor® iPhone app has proven to be the most popular and effective choice for tens of thousands worldwide to refine their habits and achieve their goals using Apple’s popular devices.

Why Use The Habit Factor v. 1.7 for iPhone?

The Habit Factor® is the first and only app to feature Habit Alignment Technology™, a process that helps you to quickly establish, track and align your habits with your desired goals to improve your character and enable more precise achievement. The app has been praised by top coaches and trainers internationally as a proven methodology for goal achievement and personal development. And now, the app features over a dozen new, user-requested features and interface improvements, such as:

- Backup/Restore Function
- Streaks Charting
- Add Photos to your goals for motivation
- Infinite tracking period (no end date)
- Goal and Habits List-Screen Improvements
- Manual Goal Status Slider
- Once-a-Month Setting
- Refined Tracking Capability

While other habit or goal apps tend to confuse the concepts of habits and goals, The Habit Factor® recognizes the important distinction and challenges and encourages each user to establish core fundamental and supportive habits to achieve their goals.

The Habit Factor – Currently Recognized As “Staff Favourite” in iTunes UK

A prior Top #10 Productivity app (U.S. iTunes store), Equilibrium is now pleased to announce that The Habit Factor® is featured in iTunes U.K. as a “Staff Favourite.”

The new release of Habit Factor® v. 1.7 is available now in iTunes at for only $3.99. The Free/Lite version is soon to be released with many of the same new v. 1.7 capabilities.

About Equilibrium Enterprises
Equilibrium is the leading publisher of other great personal development apps, including Virtues, Noble Paths, Bucket List Pro, and Brian Tracy’s Eat That Frog! For more information, e-mail or visit

Equilibrium Enterprises
Gretchen Grunburg