Retail Doc to Lead Interactive Session at Retail Customer Experience Executive Summit

Louisville, KY, May 23, 2010 --( Bob Phibbs, retail training guru and author of "The Retail Doctor's Guide to Growing Your Business," will lead an interactive session on the first full morning of the Retail Customer Experience Executive Summit, August 1-3 at the Westin Chicago Northwest in Itasca, Ill.

With over thirty years experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor and entrepreneur.

As a motivational speaker and consultant, he has creatively helped some of America’s best-known retail brands, including Yamaha, Caswell-Massey, Husqvarna-Viking, LEGO, and Brother succeed during both good and bad economic circumstances.

During the session "Why are we settling?" Phibbs will work with the executive audience to explore why so many retail experiences are sub-par.

“The days of low-hanging fruit are over in retail and you can’t cut any more to win profits," Phibbs said. "To move sales you need to look at the oft-overlooked, the grey elephant in the room which is, 'Why am I settling for this?' So many conferences regurgitate the same platitudes about developing passionate brand ambassadors or tribes of loyal followers, but how to do it? This session is the core of how I have transformed thousands of businesses by getting them to look in the mirror, and stop kidding themselves.”

The Retail Customer Experience Executive Summit will bring together a select group of top executives from the retail industry who want to champion customer experience, for two and a half days of networking, work group sessions and an exchange of ideas and innovations on the industry’s top strategic issues.

To register to attend, please visit

Retail Customer Experience
James Bickers