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Charlon Bobo of EditCopyProof Launches Step-by-Step Program for Entrepreneurs to Identify Ideal Customers for Laser-Focused Marketing Message

Target Market Analysis Often Overlooked But is More Critical to Business Success Than Ever Before.

Santa Cruz, CA, May 23, 2010 --( Today top search engine Google returned more than three million results on the search for “define target market.” That’s a clear indicator of the importance for business owners to identify their ideal customers, aka target market or niche.

According to an online article from Target Marketing Magazine:
“Better targeting translates directly into better response rates. Accurate customer profiling is needed to define the target market. Knowing more about the individual, leads to messages with a high degree of relevance and therefore, impact. The higher the relevance, the better chance that the intended message will break through the clutter.”

Catering her services exclusively to entrepreneurs, veteran copywriter, best-selling author and online marketer, Charlon Bobo, today released a new program entitled, “Define your Ideal Customer To Discover the Most Effective Marketing Language for YOUR Business.” It includes a one-hour audio, transcript and a 27-page workbook.

Bobo says, “Based on figures from the U.S. Small Business Administration, more than 600,000 new businesses will launch in 2010. That’s a sobering figure. And it’s exactly why it’s imperative to differentiate yourself, zero-in on one segment of the market and cater your marketing message to it. In my consulting practice I was shocked to learn that many business owners didn’t know their target market. Equally surprising was that they didn’t realize they were wasting precious marketing resources of time, money and effort by trying to be ‘all things to all people.’ For an investment of one hour and $37, you will be guided through the process of defining your ideal customers and in the end, know exactly how to captivate and engage your audience leading to increased credibility and sales.”

Charlon Bobo is the visionary behind EditCopyProof and A renaissance woman of many talents, Bobo is a best-selling author, trusted business advisor, online marketer, copywriter, ghostwriter, published eBook author and empowerment mentor. Bobo has mastered the art of bridging the divide of entrepreneurship and the esoteric elements of life and is sought worldwide for her wise counsel, divine inspirations and business-related writing expertise.

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Charlon Bobo

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